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<h2>How To Make Your Google Ads SELL Part 9</h2>1. Remember that mobile searchers use different keywordsWith mobile becoming increasingly popular, you should also pay attention to the importance of how these mobile users phrase their queries.Two main patterns should be noted.The rise of voice search. Usage has been increasing in recent years.With Google reporting that about 20% of mobile queries occur through voice search.With voice search, users typically use full sentences such as “what is the weather in New York City?” instead of “weather New York City”. The second trend occurs when mobile users type. People on the small screens of mobile devices will not likely use long and complicated keywords. They regularly use synonyms and find ways to shorten what they ask.Look to find keywords that match well for either voice search users or those trying to type of mobile devices.2. Make sure all landing pages mobile optimizedYou can create seperate landing pages for mobile campaigns and tailor them to those people.&nbsp;Important thing, do NOT be lazy with techincal stuff. If somone clicks on ad and sees desktop view on landing page, believe me, they will run away faster than transformers people from Trump.&nbsp;And reducing the number of fields on any form to the bare necessity.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How To Make Your Google Ads SELL Part 9

<h2>How To Make Your Google Ads SELL Part 8 </h2>1. Adjust your ad schedule to improve targetingYour ad will have different times of the day when it will perform better.For example, certain businesses may see higher success rates in the evening, after the workday has finished.Others will see improved performance in the mornings or even on the weekends.Analyze your data to see which times of the day work best for your ad. You can then use this information to create an ad schedule on Google Ads.With a more precise audience, you will improve the success of your campaign.2. Analyze data to look for patterns in users locationsMany brands will also be able to determine particular locations where they might have a greater percentage of converting users.Examine where your top traffic and conversion rates arrive from. This information can be used to create more location-specific campaigns.These Google Ads tips will all work to help you create more effective ads and find your optimal audience more efficiently.3. Look at your data to see if a mobile-only campaign would be helpfulMobile increasingly dominates search, outpacing desktop since 2015, so no list of Google Ads tips would be complete without considering these users.Businesses that do not pay attention to mobile users, including their ad campaigns, will be quickly left behind.Developing a separate mobile campaign for that keyword will be helpful.You will be able to modify your landing page, ad copy, and other elements to ensure that you align well with the mobile user.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How To Make Your Google Ads SELL Part 8

<h2>How To Make Your Google Ads SELL Part 7 </h2>1. Take advantage of the remarketing lists for search ads.Remarketing offers a powerful tool for brands.When you use remarketing campaigns, you target people specifically who have already visited your website.You know they have expressed an interest in what you have to offer, but for some reason did not feel compelled to buy at that moment.Remarketing campaigns can help you draw their attention back to your site and provide that extra incentive to convert.You can adjust the bids you make on Google Ads based on whether or not someone has visited your site before.This will allow you to provide specialized campaigns for those who have already expressed an interest in your business.Creating copy that aligns closer to their unique needs.You can create even more precise ads for these unique past site visitors.2. Prioritize your budget for the top-performing campaignsMost people running Google Ads campaigns have budget restrictions.To maximize your return, prioritize your budget towards your highest-performing campaigns.Once you feel confident that these campaigns have the funds they require to be effective.You can put the rest of the money towards the slower campaigns that might need more editing and adjusting.As you revise and improve these campaigns, you may notice a shift in which campaigns get the highest priority.So regularly evaluate which campaigns perform the best.3. Use ad groups to test at least two variationsOnce you create an ad, you do not want to just leave it alone. You should always look for ways to improve its performance.The best way to do this is by running multiple variations of the ad to see which performs better.Generally, you want to have at least two ads running for desktop and two for mobile.Look at the versions of the ad to see which ones drive the most clicks, conversions, and revenue.Once you have an effective ad, you can continue to make minor adjustments, such as experimenting with colors, punctuation.And, even capital letters to see if you can boost your success even higher.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How To Make Your Google Ads SELL Part 7

<h2>How To Make Your Google Ads SELL Part 6</h2>1. Use your Google Ads campaign to test keywords from your organic effortsPPC and organic both work better when people use them together. Use the data from each campaign to inform the other.When you run your Google Ads campaign, measure the success of your various keywords in terms of:Click-through rate, engagement on the site, lead generation, and ROI.This will let you know if any of these keywords might also benefit from organic campaigns.Similarly, if you rank organically for certain keywords, but the pages do not generate much income for the site.You will know not to include those keywords in your ad campaign.2. Track more than one goal for a better idea of how the campaigns performIt can be tempting to reduce your ad campaign down to a single metric, such as clicks.To get the full picture, however, you want to look at a number of different metrics.This will let you see how the ad performs throughout the sales funnel, which will give you a better idea about what requires improvements.Look, for example, at how many clicks your ads receive, how many leads they generate, how many of those leads can be classified as qualified, and the revenue generated.3. Track your spend for keywordsAs you move through your campaign, track carefully how much keywords cost you and how many leads, and the amount of revenue they generate.Keywords in groups that cost a lot of money but do not produce strong returns will not benefit the brand, even if they are popular searches.Delete keywords that do not produce the needed returns.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How To Make Your Google Ads SELL Part 6

<h2>How To Make Your Google Ads SELL Part 5</h2>1. Use all of your possible ad extensionsIn addition to the various areas for text that the ad includes, Google also offers a few different extensions.These extensions can also help boost performance. The top extensions you will likely find useful include:- Sitelinks Extensions– where you can include additional links you think people might find useful - Callout Extensions– where you can include guarantees or similar promotion statements to build consumer confidence - Structured Snippets– where you can include additional information about the features included in your ad.You will need to select a category from a predetermined list. You will find more options for this like Google Optimize.With this, you can define the bids at the keyword level thus allowing you to make conversions at lower CPA.According to Google itself, the ad campaigns that use Optimize have a 21% growth in conversions on an average note.And it also lessened their CPA up to 14%. Use as many of these options that can boost your own ad campaign.2. Use location criteria for higher precisionGoogle Ads tips should help you better identify and target your audience.Google allows you to display ads to people who appear only in certain geographic areas. This benefits a wide range of businesses.Local businesses can use this feature because their most likely demographic consists of those within a certain radius of their location.It can also be used, however, by larger companies who want to promote items for certain seasons or weather.A company that sells snow gear, for example, might want to target customers currently experiencing cold weather.People in warmer climates will not likely make purchases from them.Using geo-targeting allows brands in both groups to create a more precise prospect list.Thus helping to control costs and boosting the success of their campaign.3. If you have an eCommerce store, use a shopping campaignIf you have an eCommerce store, your ad campaign will not be complete without a shopping campaign.With a shopping campaign, you can let Google know the products you want to display, along with a brief description and price.This will allow your product to appear when customers type in queries indicating that they want to make a purchase.To create a Google shopping campaign, you will upload a list of your products to the Google merchant center.You can do this through your Google Ads account. Like other campaigns, you will set your minimum and maximum bid.You can also set the priority of this campaign.Once you follow these steps, your products will be ready for display during relevant purchase queries.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How To Make Your Google Ads SELL Part 5

<h2>How To Make Your Google Ads SELL Part 4 </h2>1. Consider the right keyword match types for your campaignThere are a few different keyword match types that you can use on Google Ads. The first is known as a broad match.This means that the keyword phrases you target your ads for can appear in any order and that synonyms will be accepted.A broad match modified means that you want to have the keywords in the order that you have them listed.But you do not mind if other words appear in between.For example, “divorce lawyer Houston” would show up for “best divorce lawyer advice in Houston”.A phrase match means that you want the ad to appear only when the phrase exactly matches the one you have listed.Finally, you have an exact match.While a phrase match requires the words to exactly match your phrasing.An exact match takes it a step further and ensures that the whole query matches your targeted phrase.Select the type of match that will best fit your needs.The more constrained you make your keyword match, the more control you have over the audience.But the smaller audience you will have.2. Make adjustments to keyword match as the data comes inMany campaigns will find that they want to adjust their keyword match over time as the data starts to arrive from the campaign.Starting off with a broach match will let brands gather the most possible data about their campaign.Which can then be analyzed to see if tighter control over the audience will benefit the business.The data provides you with more information about how people’s search habits relate to your industry and impact your campaign.This allows you to build your negative keyword list and adjust your match requirements.3. Use all your available space for textGoogle offers several different fields for the posting of relevant content.Using all of the available space will help you give the optimal picture of your product or service.You can include a URL, which should link to that awesome landing page we discussed in Tip 1, along with headlines,……a place to include your location, context for your ad, and a description of the product or service you want to promote.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>