How To Make Your Google Ads SELL Part 4
How To Make Your Google Ads SELL Part 4
1. Consider the right keyword match types for your campaign
There are a few different keyword match types that you can use on Google Ads. The first is known as a broad match.
This means that the keyword phrases you target your ads for can appear in any order and that synonyms will be accepted.
A broad match modified means that you want to have the keywords in the order that you have them listed.
But you do not mind if other words appear in between.
For example, “divorce lawyer Houston” would show up for “best divorce lawyer advice in Houston”.
A phrase match means that you want the ad to appear only when the phrase exactly matches the one you have listed.
Finally, you have an exact match.
While a phrase match requires the words to exactly match your phrasing.
An exact match takes it a step further and ensures that the whole query matches your targeted phrase.
Select the type of match that will best fit your needs.
The more constrained you make your keyword match, the more control you have over the audience.
But the smaller audience you will have.
2. Make adjustments to keyword match as the data comes in
Many campaigns will find that they want to adjust their keyword match over time as the data starts to arrive from the campaign.
Starting off with a broach match will let brands gather the most possible data about their campaign.
Which can then be analyzed to see if tighter control over the audience will benefit the business.
The data provides you with more information about how people’s search habits relate to your industry and impact your campaign.
This allows you to build your negative keyword list and adjust your match requirements.
3. Use all your available space for text
Google offers several different fields for the posting of relevant content.
Using all of the available space will help you give the optimal picture of your product or service.
You can include a URL, which should link to that awesome landing page we discussed in Tip 1, along with headlines,…
…a place to include your location, context for your ad, and a description of the product or service you want to promote.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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