How To Make Your Google Ads SELL Part 6
How To Make Your Google Ads SELL Part 6
1. Use your Google Ads campaign to test keywords from your organic efforts
PPC and organic both work better when people use them together. Use the data from each campaign to inform the other.
When you run your Google Ads campaign, measure the success of your various keywords in terms of:
Click-through rate, engagement on the site, lead generation, and ROI.
This will let you know if any of these keywords might also benefit from organic campaigns.
Similarly, if you rank organically for certain keywords, but the pages do not generate much income for the site.
You will know not to include those keywords in your ad campaign.
2. Track more than one goal for a better idea of how the campaigns perform
It can be tempting to reduce your ad campaign down to a single metric, such as clicks.
To get the full picture, however, you want to look at a number of different metrics.
This will let you see how the ad performs throughout the sales funnel, which will give you a better idea about what requires improvements.
Look, for example, at how many clicks your ads receive, how many leads they generate, how many of those leads can be classified as qualified, and the revenue generated.
3. Track your spend for keywords
As you move through your campaign, track carefully how much keywords cost you and how many leads, and the amount of revenue they generate.
Keywords in groups that cost a lot of money but do not produce strong returns will not benefit the brand, even if they are popular searches.
Delete keywords that do not produce the needed returns.
Talk soon,
Aleksa
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