How To Make Your Google Ads SELL Part 5
How To Make Your Google Ads SELL Part 5
1. Use all of your possible ad extensions
In addition to the various areas for text that the ad includes, Google also offers a few different extensions.
These extensions can also help boost performance. The top extensions you will likely find useful include:
- Sitelinks Extensions– where you can include additional links you think people might find useful
- Callout Extensions– where you can include guarantees or similar promotion statements to build consumer confidence
- Structured Snippets– where you can include additional information about the features included in your ad.
You will need to select a category from a predetermined list.
You will find more options for this like Google Optimize.
With this, you can define the bids at the keyword level thus allowing you to make conversions at lower CPA.
According to Google itself, the ad campaigns that use Optimize have a 21% growth in conversions on an average note.
And it also lessened their CPA up to 14%. Use as many of these options that can boost your own ad campaign.
2. Use location criteria for higher precision
Google Ads tips should help you better identify and target your audience.
Google allows you to display ads to people who appear only in certain geographic areas. This benefits a wide range of businesses.
Local businesses can use this feature because their most likely demographic consists of those within a certain radius of their location.
It can also be used, however, by larger companies who want to promote items for certain seasons or weather.
A company that sells snow gear, for example, might want to target customers currently experiencing cold weather.
People in warmer climates will not likely make purchases from them.
Using geo-targeting allows brands in both groups to create a more precise prospect list.
Thus helping to control costs and boosting the success of their campaign.
3. If you have an eCommerce store, use a shopping campaign
If you have an eCommerce store, your ad campaign will not be complete without a shopping campaign.
With a shopping campaign, you can let Google know the products you want to display, along with a brief description and price.
This will allow your product to appear when customers type in queries indicating that they want to make a purchase.
To create a Google shopping campaign, you will upload a list of your products to the Google merchant center.
You can do this through your Google Ads account. Like other campaigns, you will set your minimum and maximum bid.
You can also set the priority of this campaign.
Once you follow these steps, your products will be ready for display during relevant purchase queries.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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