How To Make Your Google Ads SELL Part 8
How To Make Your Google Ads SELL Part 8
1. Adjust your ad schedule to improve targeting
Your ad will have different times of the day when it will perform better.
For example, certain businesses may see higher success rates in the evening, after the workday has finished.
Others will see improved performance in the mornings or even on the weekends.
Analyze your data to see which times of the day work best for your ad. You can then use this information to create an ad schedule on Google Ads.
With a more precise audience, you will improve the success of your campaign.
2. Analyze data to look for patterns in users locations
Many brands will also be able to determine particular locations where they might have a greater percentage of converting users.
Examine where your top traffic and conversion rates arrive from. This information can be used to create more location-specific campaigns.
These Google Ads tips will all work to help you create more effective ads and find your optimal audience more efficiently.
3. Look at your data to see if a mobile-only campaign would be helpful
Mobile increasingly dominates search, outpacing desktop since 2015, so no list of Google Ads tips would be complete without considering these users.
Businesses that do not pay attention to mobile users, including their ad campaigns, will be quickly left behind.
Developing a separate mobile campaign for that keyword will be helpful.
You will be able to modify your landing page, ad copy, and other elements to ensure that you align well with the mobile user.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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