How To Make Your Google Ads SELL Part 7
How To Make Your Google Ads SELL Part 7
1. Take advantage of the remarketing lists for search ads.
Remarketing offers a powerful tool for brands.
When you use remarketing campaigns, you target people specifically who have already visited your website.
You know they have expressed an interest in what you have to offer, but for some reason did not feel compelled to buy at that moment.
Remarketing campaigns can help you draw their attention back to your site and provide that extra incentive to convert.
You can adjust the bids you make on Google Ads based on whether or not someone has visited your site before.
This will allow you to provide specialized campaigns for those who have already expressed an interest in your business.
Creating copy that aligns closer to their unique needs.
You can create even more precise ads for these unique past site visitors.
2. Prioritize your budget for the top-performing campaigns
Most people running Google Ads campaigns have budget restrictions.
To maximize your return, prioritize your budget towards your highest-performing campaigns.
Once you feel confident that these campaigns have the funds they require to be effective.
You can put the rest of the money towards the slower campaigns that might need more editing and adjusting.
As you revise and improve these campaigns, you may notice a shift in which campaigns get the highest priority.
So regularly evaluate which campaigns perform the best.
3. Use ad groups to test at least two variations
Once you create an ad, you do not want to just leave it alone. You should always look for ways to improve its performance.
The best way to do this is by running multiple variations of the ad to see which performs better.
Generally, you want to have at least two ads running for desktop and two for mobile.
Look at the versions of the ad to see which ones drive the most clicks, conversions, and revenue.
Once you have an effective ad, you can continue to make minor adjustments, such as experimenting with colors, punctuation.
And, even capital letters to see if you can boost your success even higher.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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