How To Make Your Google Ads SELL Part 9
How To Make Your Google Ads SELL Part 9
1. Remember that mobile searchers use different keywords
With mobile becoming increasingly popular, you should also pay attention to the importance of how these mobile users phrase their queries.
Two main patterns should be noted.
The rise of voice search. Usage has been increasing in recent years.
With Google reporting that about 20% of mobile queries occur through voice search.
With voice search, users typically use full sentences such as “what is the weather in New York City?” instead of “weather New York City”.
The second trend occurs when mobile users type. People on the small screens of mobile devices will not likely use long and complicated keywords.
They regularly use synonyms and find ways to shorten what they ask.
Look to find keywords that match well for either voice search users or those trying to type of mobile devices.
2. Make sure all landing pages mobile optimized
You can create seperate landing pages for mobile campaigns and tailor them to those people.
Important thing, do NOT be lazy with techincal stuff.
If somone clicks on ad and sees desktop view on landing page, believe me, they will run away faster than transformers people from Trump.
And reducing the number of fields on any form to the bare necessity.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.