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<h2>How To Make Your Landind Page SELL? - Part 2</h2>1. Personalize&nbsp;Your customers will have different experiences, which means the triggers that make them convert will differ. For instance, customers that get to your landing page via email marketing will have enough information about your business. They're hot/warm leads that need much less convincing than those that get to the landing page from paid ads.&nbsp;Create buyer personas for your customers and segment them accordingly. You can create segments based on location, occupation, the channel used to get to the landing page, and even age.&nbsp;Each segment will have different triggers, so you should use different landing page copy on them. Create multiple pages that tell stories each segment will relate to for maximum conversion.&nbsp;2. Optimize whenever possibleEnsure that the page is optimized for SEO. Start by including the right keywords throughout the piece. This will help your page rank well on search engines. Conduct keyword research to identify the keywords for the landing page.Since SEO focuses on the on-page experience of web users, optimizing the page for SEO will improve user experience. For instance, ensure that you're using a simple layout to allow users to read through the content easily.Use whitespace to make the content look less cluttered. Most importantly, break the content up into small paragraphs that are easy to read. You can include images, graphics, and charts that make the content easy to consume.3. Keep in mind the user’s mobile experienceEnsuring your site performs well on mobile is not only great for SEO but also important for a great user experience. Google already prioritizes the mobile version of any website when ranking content, which makes having a mobile-friendly landing page essential.Start by optimizing the site's load speed since users often feel frustrated when accessing slow-to-load websites. Ensure that both your content and images load quickly. You can always assess your landing page load speeds using PageSpeed insights.&nbsp;Second, reduce distractions from your landing page. Avoid using pop-up ads unless necessary. Make sure that your CTA buttons are easy to click on mobile devices. Lastly, ensure your landing page responds well to different screen sizes and orientations.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>

How To Make Your Landind Page SELL? - Part 2

<h2>How To Make Your Landind Page SELL?</h2>1. Connect through a strong headline It must contain content appealing to your target audience, give readers a sneak peek of the landing page content, and showcase their pain point. It should use intriguing, attention-grabbing and accurate language.&nbsp;When writing the headline, the target customer is first to consider. What do they know? What's their pain point? Use this information to create a headline that speaks directly to their experience.&nbsp;Most importantly, ensure that your message is clear and use easy-to-read language. Strong headlines will typically focus on one or more of the following areas:- Agitating a pain point: Your target audience typically swims in their problems. Create a headline that speaks to problems they can relate to, which will win their attention.&nbsp; - Promise a solution: Talk about what customers can expect from clicking the CTA button. Giving them a glimpse of your solution in the headline helps customers visualize how they'll benefit from working with your business. - Hook your readers: Attract the reader's attention with a quote, statistic, case study, or simple pun.&nbsp;Use more than one of the focus points above for optimum impact if possible. Your headings don't have to be too long. Use images and graphics to support your headline's message to avoid making them a mouthful.&nbsp;2. Lead with a storyHumans are wired for stories. It's no wonder that a great story will increase conversion rates.Start your story by setting the scene for your customers. You can approach the storytelling from multiple angles. For instance, your story can talk about customers' frustrations or any problems they may be facing. These pain points can then be used as a hooking mechanism to engage the reader and inspire them to continue reading. &nbsp;Inject some conflict into the story. This can be through something that the customer has experienced in the past. For instance, you can create conflict by talking about how other solutions that most customers have tried have failed them.&nbsp;Ensure that you're injecting some emotion throughout the story. Make the customers feel like you're describing their situation. Help them realize that they would be better working with your business.&nbsp;Most importantly, provide a solution to your customers, followed by your CTA button. Approach this portion by discussing your solution's features and unique selling points (USP).3. Motivate and enable&nbsp;Creating a website that users come back to again and again is one of the most important goals for any business. But you don't have to reinvent the wheel in order to create a habit-forming website.Instead, use the Hook Model, developed by Stanford professor Nir Eyal. When implemented correctly, the Hook Model can soar up user engagement better than mainstream digital marketing strategies.While Eyal's model has four distinct steps (trigger, action, reward, and investment), you'll only focus on the initial stage. What triggers your customers to look for a solution for their pain points?&nbsp;The triggers can either be internal or external. External triggers can be beating the competition or even supporting their workforce. Internal triggers can be achieving a personal goal or becoming more efficient. Ensure you inject these triggers into your website copy to leave people feeling that you understand whatever is driving them to seek a solution.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>

How To Make Your Landind Page SELL?

<h2>4 Tips To Improve Your Email Marketing And SELL More Part 6&nbsp;</h2>1. Regularly check your sender reputation to identify any problems Your sender reputation is like a credit score for your email program. It's a measure of how trustworthy and credible your sending practices appear to email clients and ISPs. The higher your reputation, the more likely your emails are to be delivered successfully. Conversely, a low sender reputation can cause your emails to get filtered as spam or blocked entirely.Monitoring your sender reputation regularly allows you to spot and fix deliverability issues before they spiral out of control. Tools like Sender Score, Google Postmaster Tools, and Microsoft SNDS provide insights into your sender reputation. Watch for factors like:- Spam complaints - Bounce rates - Email engagement rates - Sending volume consistency If you notice your sender reputation starting to dip, take steps to improve it right away. Tactics like sunsetting inactive subscribers, maintaining email list hygiene, authenticating your sending domain, and, of course, avoiding spammy content can all help boost a sagging sender score over time.2. Avoid spam triggersNothing kills an email campaign faster than getting flagged as spam. Not only will your carefully crafted message go unread, but frequent spam complaints can even cause email clients to block all emails coming from your address.&nbsp;While spam filters have become more sophisticated, there are still certain triggers you should avoid:- Overuse of spam-associated words like "urgent," "guarantee," or "double your income" - ALL CAPS subject lines or excessive punctuation!!!!! - Large images with little text - Attachments in marketing emails - Misleading subject lines that don't match the email contentInstead, focus on creating valuable, relevant content that your subscribers genuinely want to open and read. Use a reputable email service provider that maintains a high sender reputation. Regularly clean your email list to remove inactive subscribers, as high bounce rates can trigger spam filters.Also, test, test, test. Send your emails to different accounts and check how they look. This way, you'll catch any potential issues before hitting that send button.And for Pete's sake, don't promise to enlarge anything. That's just asking for trouble.3. Utilize split testingWhen you're tracking your email metrics, you can start to make more informed decisions about what subject lines, types of emails, structures, and send times provide the best results. That's where split testing comes in.Split testing allows you to try two different versions of an email and compare the results. You'll send both versions to a smaller group of people to see which performs better, and then send that version out to your wider audience.You can A/B test emails with different:- Subject lines - Images - Designs - Calls to action - Click-through buttons - Tones of voiceYou can A/B test just about anything, and the best email marketing software will have built-in testing features. The more you experiment, the more effective your emails will become.4. Use double opt-insWhen it comes to email list building, quality trumps quantity every time. It's far better to have a smaller list of engaged subscribers than a bloated list full of people who never open your emails (or worse, mark them as spam). One of the best ways to cultivate a high-quality email list is to use a double opt-in process when collecting new signups.With double opt-in, after someone subscribes to your list, they receive an email asking them to confirm their subscription by clicking a link. Only after they click that verification link do they officially join your list. While this extra step might slightly reduce your initial signup numbers, it offers several benefits:- Weeds out typos and fake email addresses, reducing bounce rates - Ensures subscribers genuinely want your emails, improving engagement - Helps comply with email regulations like the CAN-SPAM Act and GDPR - Protects against spam traps and false subscriptions To encourage completion of the double opt-in process, make your confirmation email engaging and clear. Explain the benefits of joining your list and what kind of content subscribers can expect. You might even offer a small incentive for confirming, like a discount code or exclusive content.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>

4 Tips To Improve Your Email Marketing And SELL More Part 6

<h2>4 Tips To Improve Your Email Marketing And SELL More Part 5</h2>1. Master the art of CTAsYour emails should direct readers to take a specific action, like signing up for a demo or buying a product. To craft effective email CTAs, here are a few tips to keep in mind:- Be clear and direct in your CTA wording. If you want a reader to download your report, use wording like "Download the report."&nbsp; - Use animation strategically. This is especially useful when your CTA is near the bottom of the email.&nbsp; - Aim for no more than three CTAs within an email.&nbsp; - Use color strategically by highlighting the CTA wording in a color you don't use anywhere else in the email.&nbsp; - Design your CTA buttons to look clickable with a small shadow or rounded edges.&nbsp;2. Use automations to create behavior tagsIf you use an email marketing platform that allows you to set up "if/then" commands, you can get even more specific with your tags by having your app automatically label contacts based on behaviors. For example, you can label contacts based on:- What they buy - When they buy - What emails they open - What emails they read multiple times - What links they click on - When they abandon their cart - With this information, you can send emails that react to specific activities: send deals for items that pair well with a past purchase, ramp up offers around holidays that you know a customer tends to shop for, or remind customers about abandoned cart items.3. Automate welcome email series for new subscribersWhen someone joins your email list, you've got one shot to make a stellar first impression. An automated welcome email series is one of the most impactful ways to onboard new subscribers and set expectations for what kind of content they'll receive from you.Typically sent as soon as someone signs up, the first email in your drip campaign should thank the new subscriber for opting in, reiterate the value of being on your email list, and give them a taste of the type of content they can expect. Subsequent emails in the series (usually three or four emails sent over several days) can share more about your brand story, highlight your best content or products, and nudge the subscriber into taking the next step, like making a purchase or booking a consultation.Welcome email series tend to get high engagement since they reach people when their interest is piqued. You can ride that momentum by throwing in a special offer or exclusive content.4. Use AI to write and optimize emailsUtilizing AI writing generators to supplement your process can help you crank up your creativity and nail your brand voice with every email (just be sure you maintain your human voice). But AI isn't just for writing emails.Email marketing tools utilize AI for lots of other use cases:&nbsp;- Determining the best time to send emails to each subscriber on your list&nbsp; - Personalizing emails to improve click rates and conversions - Populating newsletters with curated articles based on each subscriber's past behavior&nbsp; - Tracking real-time deliverability insights&nbsp; - Sifting through email replies to determine whether an automated response or a human response is bestTalk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>

4 Tips To Improve Your Email Marketing And SELL More Part 5

<h2>4 Tips To Improve Your Email Marketing And SELL More Part 4</h2>1. Keep it simple and skimmableIncrease the likelihood that subscribers actually read your entire email by keeping it as skimmable as possible. Think about the difference between a page of 12-point Times New Roman and a page with headers, subheaders, and bullets. Which is going to be easier to read? User text formatting to guide the eye and make your emails easy to consume.Busy patterns and tons of bright colors are the visual equivalent of a wall of dense text—they tire readers' eyes out. Stick to one or two colors and fonts, and keep complicated illustrations to a minimum.2. Keep it consistentCreate or use templates that utilize the same or similar colors and fonts in order to present a cohesive brand identity. A little visual consistency can make the difference between an email that looks homemade and amateur versus one that looks clean, professional, and impressive.&nbsp;Check out our guide to B2B email marketing best practices for more tips on email architecture and design.3. Provide a seamless mobile experienceYou're probably putting your marketing emails together on a desktop, but it's likely that most people will be reading them on mobile—that's why you need to test on a variety of platforms before sending.Most email platforms can resize images and text and condense everything into one clean column to be mobile-optimized. You can also often control what appears on mobile vs. desktop. For example, if you have an image that won't display well on mobile, you can set it to only display on desktop emails.&nbsp;Whatever decisions you make, test them on multiple platforms before sending them off.&nbsp;4. Utilize email footer spaceThe email footer is too often overlooked, but it's a good opportunity to put a stamp of personalization on your email. For example, you could include a personalized letter from your CEO thanking the reader for their support and loyalty.&nbsp;The footer is also a great opportunity to include your brand mission and point readers toward other ways to support or connect. Check out how McSweeney's does it below.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>

4 Tips To Improve Your Email Marketing And SELL More Part 4

<h2>4 Tips To Improve Your Email Marketing And SELL More Part 3</h2>1. Change sender identity when appropriateAnother benefit of using an email marketing platform is that it allows you to send from different personas. Not that you should pretend to be someone else or invent an alter ego, but there are some times when sending from someone different makes sense. For example:- To have a junior marketer or assistant send a campaign on your behalf - To send emails on behalf of a client - To match sender identity to your audience segment (target financial industry workers with emails from the CFO, for instance) 2. Utilize email previewsUse a tool like Mailchimp's Inbox Preview to find out what your emails will look like in people's inboxes, on both desktop and mobile.&nbsp;Don't use character counts to make sure your subject lines will fit. Because some letters are physically wider than others, character counts aren't always accurate—a 60-character subject line might fit if it has a lot of lowercase l's and i's but get cut off if it's heavy on capital O's and D's.3. Keep it shortAs a chronically long-winded individual, this is one that took me a long time to accept: emails should be short—no matter how much you have to say. If you have a long message, turn it into a blog post or site copy, and then use your email as a preview with a click-through to the real content.Emails that don't ask a lot of the reader are more successful than emails that immediately appear dense or like they're going to require a lot of focus.&nbsp;4. Place your value-add at the topFor the same reason that your emails should be short, they should also lead with the most valuable and actionable information. Emails have to hook their readers quickly. If you place the valuable or actionable information at the bottom or buried within dense text, subscribers will probably stop reading before they even get to the important part.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>