How To Make Your Landind Page SELL? - Part 2
How To Make Your Landind Page SELL? - Part 2
1. Personalize
Your customers will have different experiences, which means the triggers that make them convert will differ.
For instance, customers that get to your landing page via email marketing will have enough information about your business.
They're hot/warm leads that need much less convincing than those that get to the landing page from paid ads.
Create buyer personas for your customers and segment them accordingly.
You can create segments based on location, occupation, the channel used to get to the landing page, and even age.
Each segment will have different triggers, so you should use different landing page copy on them.
Create multiple pages that tell stories each segment will relate to for maximum conversion.
2. Optimize whenever possible
Ensure that the page is optimized for SEO.
Start by including the right keywords throughout the piece.
This will help your page rank well on search engines.
Conduct keyword research to identify the keywords for the landing page.
Since SEO focuses on the on-page experience of web users, optimizing the page for SEO will improve user experience.
For instance, ensure that you're using a simple layout to allow users to read through the content easily.
Use whitespace to make the content look less cluttered.
Most importantly, break the content up into small paragraphs that are easy to read.
You can include images, graphics, and charts that make the content easy to consume.
3. Keep in mind the user’s mobile experience
Ensuring your site performs well on mobile is not only great for SEO but also important for a great user experience.
Google already prioritizes the mobile version of any website when ranking content, which makes having a mobile-friendly landing page essential.
Start by optimizing the site's load speed since users often feel frustrated when accessing slow-to-load websites.
Ensure that both your content and images load quickly.
You can always assess your landing page load speeds using PageSpeed insights.
Second, reduce distractions from your landing page.
Avoid using pop-up ads unless necessary.
Make sure that your CTA buttons are easy to click on mobile devices.
Lastly, ensure your landing page responds well to different screen sizes and orientations.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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