4 Tips To Improve Your Email Marketing And SELL More Part 6
4 Tips To Improve Your Email Marketing And SELL More Part 6
1. Regularly check your sender reputation to identify any problems
Your sender reputation is like a credit score for your email program.
It's a measure of how trustworthy and credible your sending practices appear to email clients and ISPs.
The higher your reputation, the more likely your emails are to be delivered successfully.
Conversely, a low sender reputation can cause your emails to get filtered as spam or blocked entirely.
Monitoring your sender reputation regularly allows you to spot and fix deliverability issues before they spiral out of control.
Tools like Sender Score, Google Postmaster Tools, and Microsoft SNDS provide insights into your sender reputation.
Watch for factors like:
- Spam complaints
- Bounce rates
- Email engagement rates
- Sending volume consistency
If you notice your sender reputation starting to dip, take steps to improve it right away.
Tactics like sunsetting inactive subscribers, maintaining email list hygiene, authenticating your sending domain, and, of course, avoiding spammy content can all help boost a sagging sender score over time.
2. Avoid spam triggers
Nothing kills an email campaign faster than getting flagged as spam.
Not only will your carefully crafted message go unread, but frequent spam complaints can even cause email clients to block all emails coming from your address.
While spam filters have become more sophisticated, there are still certain triggers you should avoid:
- Overuse of spam-associated words like "urgent," "guarantee," or "double your income"
- ALL CAPS subject lines or excessive punctuation!!!!!
- Large images with little text
- Attachments in marketing emails
- Misleading subject lines that don't match the email content
Instead, focus on creating valuable, relevant content that your subscribers genuinely want to open and read. Use a reputable email service provider that maintains a high sender reputation.
Regularly clean your email list to remove inactive subscribers, as high bounce rates can trigger spam filters.
Also, test, test, test. Send your emails to different accounts and check how they look.
This way, you'll catch any potential issues before hitting that send button.
And for Pete's sake, don't promise to enlarge anything. That's just asking for trouble.
3. Utilize split testing
When you're tracking your email metrics, you can start to make more informed decisions about what subject lines, types of emails, structures, and send times provide the best results.
That's where split testing comes in.
Split testing allows you to try two different versions of an email and compare the results.
You'll send both versions to a smaller group of people to see which performs better, and then send that version out to your wider audience.
You can A/B test emails with different:
- Subject lines
- Images
- Designs
- Calls to action
- Click-through buttons
- Tones of voice
You can A/B test just about anything, and the best email marketing software will have built-in testing features. The more you experiment, the more effective your emails will become.
4. Use double opt-ins
When it comes to email list building, quality trumps quantity every time.
It's far better to have a smaller list of engaged subscribers than a bloated list full of people who never open your emails (or worse, mark them as spam).
One of the best ways to cultivate a high-quality email list is to use a double opt-in process when collecting new signups.
With double opt-in, after someone subscribes to your list, they receive an email asking them to confirm their subscription by clicking a link.
Only after they click that verification link do they officially join your list. While this extra step might slightly reduce your initial signup numbers, it offers several benefits:
- Weeds out typos and fake email addresses, reducing bounce rates
- Ensures subscribers genuinely want your emails, improving engagement
- Helps comply with email regulations like the CAN-SPAM Act and GDPR
- Protects against spam traps and false subscriptions
To encourage completion of the double opt-in process, make your confirmation email engaging and clear.
Explain the benefits of joining your list and what kind of content subscribers can expect. You might even offer a small incentive for confirming, like a discount code or exclusive content.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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