4 Tips To Improve Your Email Marketing And SELL More Part 5
4 Tips To Improve Your Email Marketing And SELL More Part 5
1. Master the art of CTAs
Your emails should direct readers to take a specific action, like signing up for a demo or buying a product.
To craft effective email CTAs, here are a few tips to keep in mind:
- Be clear and direct in your CTA wording. If you want a reader to download your report, use wording like "Download the report."
- Use animation strategically. This is especially useful when your CTA is near the bottom of the email.
- Aim for no more than three CTAs within an email.
- Use color strategically by highlighting the CTA wording in a color you don't use anywhere else in the email.
- Design your CTA buttons to look clickable with a small shadow or rounded edges.
2. Use automations to create behavior tags
If you use an email marketing platform that allows you to set up "if/then" commands, you can get even more specific with your tags by having your app automatically label contacts based on behaviors.
For example, you can label contacts based on:
- What they buy
- When they buy
- What emails they open
- What emails they read multiple times
- What links they click on
- When they abandon their cart
- With this information, you can send emails that react to specific activities: send deals for items that pair well with a past purchase, ramp up offers around holidays that you know a customer tends to shop for, or remind customers about abandoned cart items.
3. Automate welcome email series for new subscribers
When someone joins your email list, you've got one shot to make a stellar first impression.
An automated welcome email series is one of the most impactful ways to onboard new subscribers and set expectations for what kind of content they'll receive from you.
Typically sent as soon as someone signs up, the first email in your drip campaign should thank the new subscriber for opting in, reiterate the value of being on your email list, and give them a taste of the type of content they can expect.
Subsequent emails in the series (usually three or four emails sent over several days) can share more about your brand story, highlight your best content or products, and nudge the subscriber into taking the next step, like making a purchase or booking a consultation.
Welcome email series tend to get high engagement since they reach people when their interest is piqued.
You can ride that momentum by throwing in a special offer or exclusive content.
4. Use AI to write and optimize emails
Utilizing AI writing generators to supplement your process can help you crank up your creativity and nail your brand voice with every email (just be sure you maintain your human voice).
But AI isn't just for writing emails.
Email marketing tools utilize AI for lots of other use cases:
- Determining the best time to send emails to each subscriber on your list
- Personalizing emails to improve click rates and conversions
- Populating newsletters with curated articles based on each subscriber's past behavior
- Tracking real-time deliverability insights
- Sifting through email replies to determine whether an automated response or a human response is best
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.