How To Make Your Landind Page SELL?
How To Make Your Landind Page SELL?
1. Connect through a strong headline
It must contain content appealing to your target audience, give readers a sneak peek of the landing page content, and showcase their pain point. It should use intriguing, attention-grabbing and accurate language.
When writing the headline, the target customer is first to consider.
What do they know? What's their pain point? Use this information to create a headline that speaks directly to their experience.
Most importantly, ensure that your message is clear and use easy-to-read language.
Strong headlines will typically focus on one or more of the following areas:
- Agitating a pain point: Your target audience typically swims in their problems. Create a headline that speaks to problems they can relate to, which will win their attention.
- Promise a solution: Talk about what customers can expect from clicking the CTA button. Giving them a glimpse of your solution in the headline helps customers visualize how they'll benefit from working with your business.
- Hook your readers: Attract the reader's attention with a quote, statistic, case study, or simple pun.
Use more than one of the focus points above for optimum impact if possible.
Your headings don't have to be too long.
Use images and graphics to support your headline's message to avoid making them a mouthful.
2. Lead with a story
Humans are wired for stories. It's no wonder that a great story will increase conversion rates.
Start your story by setting the scene for your customers.
You can approach the storytelling from multiple angles.
For instance, your story can talk about customers' frustrations or any problems they may be facing.
These pain points can then be used as a hooking mechanism to engage the reader and inspire them to continue reading.
Inject some conflict into the story.
This can be through something that the customer has experienced in the past.
For instance, you can create conflict by talking about how other solutions that most customers have tried have failed them.
Ensure that you're injecting some emotion throughout the story.
Make the customers feel like you're describing their situation.
Help them realize that they would be better working with your business.
Most importantly, provide a solution to your customers, followed by your CTA button.
Approach this portion by discussing your solution's features and unique selling points (USP).
3. Motivate and enable
Creating a website that users come back to again and again is one of the most important goals for any business.
But you don't have to reinvent the wheel in order to create a habit-forming website.
Instead, use the Hook Model, developed by Stanford professor Nir Eyal.
When implemented correctly, the Hook Model can soar up user engagement better than mainstream digital marketing strategies.
While Eyal's model has four distinct steps (trigger, action, reward, and investment), you'll only focus on the initial stage.
What triggers your customers to look for a solution for their pain points?
The triggers can either be internal or external.
External triggers can be beating the competition or even supporting their workforce.
Internal triggers can be achieving a personal goal or becoming more efficient.
Ensure you inject these triggers into your website copy to leave people feeling that you understand whatever is driving them to seek a solution.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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