4 Tips To Improve Your Email Marketing And SELL More Part 4
4 Tips To Improve Your Email Marketing And SELL More Part 4
1. Keep it simple and skimmable
Increase the likelihood that subscribers actually read your entire email by keeping it as skimmable as possible.
Think about the difference between a page of 12-point Times New Roman and a page with headers, subheaders, and bullets.
Which is going to be easier to read?
User text formatting to guide the eye and make your emails easy to consume.
Busy patterns and tons of bright colors are the visual equivalent of a wall of dense text—they tire readers' eyes out.
Stick to one or two colors and fonts, and keep complicated illustrations to a minimum.
2. Keep it consistent
Create or use templates that utilize the same or similar colors and fonts in order to present a cohesive brand identity.
A little visual consistency can make the difference between an email that looks homemade and amateur versus one that looks clean, professional, and impressive.
Check out our guide to B2B email marketing best practices for more tips on email architecture and design.
3. Provide a seamless mobile experience
You're probably putting your marketing emails together on a desktop, but it's likely that most people will be reading them on mobile—that's why you need to test on a variety of platforms before sending.
Most email platforms can resize images and text and condense everything into one clean column to be mobile-optimized.
You can also often control what appears on mobile vs. desktop.
For example, if you have an image that won't display well on mobile, you can set it to only display on desktop emails.
Whatever decisions you make, test them on multiple platforms before sending them off.
4. Utilize email footer space
The email footer is too often overlooked, but it's a good opportunity to put a stamp of personalization on your email.
For example, you could include a personalized letter from your CEO thanking the reader for their support and loyalty.
The footer is also a great opportunity to include your brand mission and point readers toward other ways to support or connect.
Check out how McSweeney's does it below.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.