4 Tips To Improve Your Email Marketing And SELL More Part 3
4 Tips To Improve Your Email Marketing And SELL More Part 3
1. Change sender identity when appropriate
Another benefit of using an email marketing platform is that it allows you to send from different personas.
Not that you should pretend to be someone else or invent an alter ego, but there are some times when sending from someone different makes sense.
For example:
- To have a junior marketer or assistant send a campaign on your behalf
- To send emails on behalf of a client
- To match sender identity to your audience segment (target financial industry workers with emails from the CFO, for instance)
2. Utilize email previews
Use a tool like Mailchimp's Inbox Preview to find out what your emails will look like in people's inboxes, on both desktop and mobile.
Don't use character counts to make sure your subject lines will fit.
Because some letters are physically wider than others, character counts aren't always accurate—a 60-character subject line might fit if it has a lot of lowercase l's and i's but get cut off if it's heavy on capital O's and D's.
3. Keep it short
As a chronically long-winded individual, this is one that took me a long time to accept: emails should be short—no matter how much you have to say.
If you have a long message, turn it into a blog post or site copy, and then use your email as a preview with a click-through to the real content.
Emails that don't ask a lot of the reader are more successful than emails that immediately appear dense or like they're going to require a lot of focus.
4. Place your value-add at the top
For the same reason that your emails should be short, they should also lead with the most valuable and actionable information.
Emails have to hook their readers quickly.
If you place the valuable or actionable information at the bottom or buried within dense text, subscribers will probably stop reading before they even get to the important part.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.