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<h2>Reason number one your ad isn’t working &nbsp;</h2> There is this thing that people have been doing for thousands of years in marketing. Always, no matter the age, time period, or technological level, people have been making the same mistake again, and again, and again, and again.&nbsp; It’s something that’s like a reflex. 99% of the people would do it immediately without even thinking about it.&nbsp; People like to talk about themselves, and that’s just a human thing overall. However, it’s a lethal move in marketing and advertising. If you keep making this mistake, people won’t even pay attention to your ad, let alone buy from you. Not only that, but you’ll get a bad reputation as a selfish business owner who only cares about money and profit.&nbsp; Let’s dive into the mistake and how to avoid it.&nbsp; STOP putting yourself in the headline. You probably saw it many times, the number of people putting their logo and the name of their company at the start of the ad. Noooobooodyyyy caaaareeeees.&nbsp; “At {thei company’s name} we do XYZ.” - Nobody cares. “It’s {their name}!” - Nobody cares. “We have a mission, and we X, we Y, WE, WE, WE, WE…” - Nobody cares. Making 70% of your creative your logo? - Nobody cares.&nbsp; All of that is dead wrong. How do you avoid it then? Well, 2 steps. Number 1, as we concluded, don’t talk about yourself.&nbsp; That should be easy.&nbsp; Number 2, talk about them. What will they get? What is their problem? Offer a solution. Anything that will be beneficial to them. It’s pretty easy to just flip it around. Do that, and you’ll see incredible results immediately. You can, and I’m not exaggerating, change your whole business by approaching everything with this in mind. If you want ads that will get you more clients, click the link below to book a call and we can discuss it further.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

Reason number one your ad isn’t working  

<h2>The easiest way to get clients from Google Search Part 2&nbsp;</h2> How many keywords should I target? Each page on your website including blog posts should target one focus keyword.&nbsp; Take note of what keywords you have used in the past, to avoid ranking cannibalism. It is usually the case in the natural evolution of a page that related keywords will be used.&nbsp; This is not a problem and gives Google more understanding of the intent of your keywords. How do I track keyword rankings? You can get a rough idea of the average position per search query on Google Search Console. However, there is a difference between how Google tracks searches and how web analytics tools record searches. The main difference is how they sample the data.&nbsp; In brief, when Google considers two similar queries to represent one search it doesn’t record the second search, even if it’s for a slightly different search term. This fundamental difference is why thousands of your keywords don’t show up on GSC and why you are not able to track keyword rankings with precision. I wrote about the key differences between GSC and Keyword Hero here. How do I target keywords near me? By using the terms ‘close to me’ ‘in my area’ or ‘keyword (city/place)’ or ‘keyword in (city/place)’. Google will understand that you want to target keywords nearby.&nbsp; Scan the Serps for the local directories that target and rank well for ‘near me’ terms. How do I use keywords effectively?- First, use your focus keyword in the first paragraph. - Next, use that keyword in the body content and snippet. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time. Remember that keyword density is no longer a ranking factor. How to choose the right pages for keyword targeting? This requires the free version of Google Analytics. Go to Acquisition | Overview | Organic Search. Choose the Landing Page as your secondary dimension. You can immediately see what your most popular pages are. A bonus, with Keyword Hero installed, is you can see which keyword sessions are linked to each landing page. This makes it much easier to ensure that the keywords are optimized for the appropriate page on your website. You can also track keyword conversions. If you need some help with making ads that sell, just click the link below to book a free consultation with me and I will gladly help you! <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

The easiest way to get clients from Google Search Part 2 

<h2>The easiest way to get clients from Google Search Part 1&nbsp;</h2> You probably heard about ‘Keywords’. Why are so many people talking about it? Why is everyone telling you to use it? Let’s get into it.&nbsp; What are targeted keywords? Targeted keywords are the phrases that your target audience and visitors use in search engines when they are searching for a solution or information related to your business.&nbsp; Targeted keywords are usually phrases, not individual words. Targeting keywords leads to more long-term and often short-term organic search traffic for your website. Why should I use targeted keywords? An essential part of the SEO process is using keywords: the words and phrases that describe what your page is about. Google uses this information to determine which content is relevant to a particular search query, and how the page should rank for a search term. That’s what gives a web page its search ranking. Googlebot, the web crawler software used by Google, collects documents from the web to build a searchable index for the Google Search engine. Strategy to increase keyword-targeted traffic: Once you completed keyword research and have a list of keywords, you can begin to create a keyword strategy.&nbsp; A strategy to increase keyword-targeted traffic needs to start with scanning the Serps. Once you have an idea of the level of competition for each keyword, you can decide if you have any chance of ranking.&nbsp; If websites with domain authority of above 70 hold the top six or seven places, it’s probably not worth competing for these keywords. In this case, it is better to focus on long-tail keywords, where there is less competition to rank. The first position on Google gets you on average, 30% more traffic than the second position. The second position gets = 21.47% more than the third position. The Top 10+ get less than 2.43% Here are some OKRs to track: Objective 1: Improve Serp ranking for primary focus keyword- Key results:&nbsp; - Improvement in Google Search Console average position for the keyword - Clicks improve by 10% - Impressions improve by 10% Objective 2: Improve overall average Serp rank for all other keywords Key results: - Improvement in Google Search Console average position for all keywords excluding the primary focus keyword - Clicks improve by 10% - Impressions improve by 10% - You can then compare the performance of targeted keywords versus non-targeted keywords. Objective 3: Improve blog content quality Key results: - 25% increase in blog subscribers - 20% increase in time spent on page - 10% increase in blog content shares on average Objective 4: Increase organic conversions Key results: - 10% increase in conversions for a focus keyword - 2% increase in conversion rates for the focus keyword What are the best keywords to use? When choosing the best keywords to use, aim for a mix of the following:- Head or short-tail keywords are usually just one word and have a high search volume - Body keywords are 2 to 3-word phrases with a good search volume, not high, not low - Long-tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic How do I choose the best keywords? You can select the best keywords in six steps:- Start with keyword research - Understand search intent - Plan the buyer’s journey - Assess and evaluate the Serp competition - Choose the right content format for your keyword - Map each keyword to a specific page on your website You can check out the second part in the next article!&nbsp; If you need some help with making ads that sell, just click the link below to book a free consultation with me and I will gladly help you! <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

The easiest way to get clients from Google Search Part 1 

<h2>4 things you MUST NOT do when you’re making ads&nbsp; &nbsp; part 2&nbsp;</h2> 3. You must not take inspiration from famous ads. One of the worst things you can do when making ads for your business. To put it briefly, is it okay to make a similar ad with around a $1000 ad budget to a $60 million ad budget like Coca-Cola? Not only does it not make any sense on that point, but it doesn’t make any sense for your goals. You want to sell. You want more clients and customers. You want your marketing and advertising to sell more. They don’t. They use it for other purposes, and they are able to do so only because of such big budgets.&nbsp; Stay away from popular ads, and try to copy businesses that are more successful for a step or two in your field.&nbsp; 4. You must not confuse your audience.&nbsp; “A confused customer does the worst thing possible: nothing.” The problem with this is that it can be anywhere. You can confuse them with headlines, scripts, videos, call to action, everything.&nbsp; When you’re making anything, ask yourself “Will this confuse my audience? Is this as clear as I can make it, as simple and concise as I can make it? You will be surprised how much this helps.&nbsp; No need to write complicated things with fancy words. Write simple, easy-to-understand, and clear sentences. Avoid these 4 things, and 90% of problems with making your ads just disappear. If you need some help with making ads that sell, just click the link below to book a free consultation with me and I will gladly help you! <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

4 things you MUST NOT do when you’re making ads   part 2

<h2>4 things you MUST NOT do when you’re making ads&nbsp; &nbsp; part 1&nbsp;</h2> 1. You must not use Chat GPT. There is no lazier and more ineffective way of making ads than letting Chat GPT write your scripts and your texts. It’s stupid. Too stupid. It doesn’t understand human emotions AT ALL. Many people use it because it’s fast and it has a lot of information, and that’s true. I use it all of the time for trivial things, gathering information, and anything that’s mechanic and robotic. But using it to write something that will make people buy from you? NEVER. 2. You must not skip revision. Grammar check. Reading out load. Trying synonyms and different phrases.&nbsp; Revise everything. 99% of the people skip this, and this is ore important than writing the actual ad. Not only writing, check out the video multiple times, the lighting, angles, shadows, etc. Be professional if you want good results.&nbsp; You can read about the other 2 things tomorrow!&nbsp; If you need some help with making ads that sell, just click the link below to book a free consultation with me and I will gladly help you! <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-07">Book a Call Here.</a>

4 things you MUST NOT do when you’re making ads part 1 

<h2>5 things you have to measure when you’re running your ads</h2> 1. Creatives. You need to try different approaches to creatives as a whole. Images, videos, UGCs…there are many types of videos you can do, thus possibilities are infinite.&nbsp; You won’t be able to pinpoint exactly one video that works the best, but you can see which type of videos work best, and you just need to use them.&nbsp; 2. Audiences. This will be rather easy. You have only a few audiences that will work at all. Just think about people who are already buying from you. &nbsp; There are probably a few types, and you can test them as audiences to see which one will work the best.&nbsp; 3. Headlines. Unlimited. Try as much as you can and stick with one that works while trying out others.&nbsp; 4. Cost per lead. This, and the next one are HAVE TOs. If you’re running ad campaigns and you don’t know the cost per lead and conversion, what in the Hell are you doing then? This is like walking straightforwardly not knowing where are you going. You need to know your cost per lead, and which specter works for you(in a sense 3-5$, or 10-15$, anything pretty much).&nbsp; 5. Cost per conversion. Similar case for this one too. After ads running for some time and you measuring everything carefully, you’ll see how much cost per client you like to go with.&nbsp; Set a maximum and try to get it in there every time. You’ll see how much you will implore your results just by measuring and seeing what works and what doesn’t.&nbsp; If you need some help with this, just click the link below to book a free consultation with me and I will gladly help you! <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call">Book a Call Here.</a>