4 things you MUST NOT do when you’re making ads part 2
4 things you MUST NOT do when you’re making ads part 2
3. You must not take inspiration from famous ads.
One of the worst things you can do when making ads for your business.
To put it briefly, is it okay to make a similar ad with around a $1000 ad budget to a $60 million ad budget like Coca-Cola?
Not only does it not make any sense on that point, but it doesn’t make any sense for your goals.
You want to sell.
You want more clients and customers.
You want your marketing and advertising to sell more.
They don’t.
They use it for other purposes, and they are able to do so only because of such big budgets.
Stay away from popular ads, and try to copy businesses that are more successful for a step or two in your field.
4. You must not confuse your audience.
“A confused customer does the worst thing possible: nothing.”
The problem with this is that it can be anywhere.
You can confuse them with headlines, scripts, videos, call to action, everything.
When you’re making anything, ask yourself “Will this confuse my audience? Is this as clear as I can make it, as simple and concise as I can make it?
You will be surprised how much this helps.
No need to write complicated things with fancy words.
Write simple, easy-to-understand, and clear sentences.
Avoid these 4 things, and 90% of problems with making your ads just disappear.
If you need some help with making ads that sell, just click the link below to book a free consultation with me and I will gladly help you!