5 things you have to measure when you’re running your ads
5 things you have to measure when you’re running your ads
1. Creatives.
You need to try different approaches to creatives as a whole.
Images, videos, UGCs…there are many types of videos you can do, thus possibilities are infinite.
You won’t be able to pinpoint exactly one video that works the best, but you can see which type of videos work best, and you just need to use them.
2. Audiences.
This will be rather easy.
You have only a few audiences that will work at all.
Just think about people who are already buying from you.
There are probably a few types, and you can test them as audiences to see which one will work the best.
3. Headlines.
Unlimited.
Try as much as you can and stick with one that works while trying out others.
4. Cost per lead.
This, and the next one are HAVE TOs.
If you’re running ad campaigns and you don’t know the cost per lead and conversion, what in the Hell are you doing then?
This is like walking straightforwardly not knowing where are you going.
You need to know your cost per lead, and which specter works for you(in a sense 3-5$, or 10-15$, anything pretty much).
5. Cost per conversion.
Similar case for this one too.
After ads running for some time and you measuring everything carefully, you’ll see how much cost per client you like to go with.
Set a maximum and try to get it in there every time.
You’ll see how much you will implore your results just by measuring and seeing what works and what doesn’t.
If you need some help with this, just click the link below to book a free consultation with me and I will gladly help you!