The easiest way to get clients from Google Search Part 1
The easiest way to get clients from Google Search Part 1
You probably heard about ‘Keywords’.
Why are so many people talking about it?
Why is everyone telling you to use it?
Let’s get into it.
What are targeted keywords?
Targeted keywords are the phrases that your target audience and visitors use in search engines when they are searching for a solution or information related to your business.
Targeted keywords are usually phrases, not individual words.
Targeting keywords leads to more long-term and often short-term organic search traffic for your website.
Why should I use targeted keywords?
An essential part of the SEO process is using keywords: the words and phrases that describe what your page is about.
Google uses this information to determine which content is relevant to a particular search query, and how the page should rank for a search term. That’s what gives a web page its search ranking.
Googlebot, the web crawler software used by Google, collects documents from the web to build a searchable index for the Google Search engine.
Strategy to increase keyword-targeted traffic:
Once you completed keyword research and have a list of keywords, you can begin to create a keyword strategy.
A strategy to increase keyword-targeted traffic needs to start with scanning the Serps.
Once you have an idea of the level of competition for each keyword, you can decide if you have any chance of ranking.
If websites with domain authority of above 70 hold the top six or seven places, it’s probably not worth competing for these keywords.
In this case, it is better to focus on long-tail keywords, where there is less competition to rank.
The first position on Google gets you on average, 30% more traffic than the second position.
The second position gets = 21.47% more than the third position.
The Top 10+ get less than 2.43%
Here are some OKRs to track:
Objective 1: Improve Serp ranking for primary focus keyword
- Key results:
- Improvement in Google Search Console average position for the keyword
- Clicks improve by 10%
- Impressions improve by 10%
Objective 2: Improve overall average Serp rank for all other keywords
Key results:
- Improvement in Google Search Console average position for all keywords excluding the primary focus keyword
- Clicks improve by 10%
- Impressions improve by 10%
- You can then compare the performance of targeted keywords versus non-targeted keywords.
Objective 3: Improve blog content quality
Key results:
- 25% increase in blog subscribers
- 20% increase in time spent on page
- 10% increase in blog content shares on average
Objective 4: Increase organic conversions
Key results:
- 10% increase in conversions for a focus keyword
- 2% increase in conversion rates for the focus keyword
What are the best keywords to use?
When choosing the best keywords to use, aim for a mix of the following:
- Head or short-tail keywords are usually just one word and have a high search volume
- Body keywords are 2 to 3-word phrases with a good search volume, not high, not low
- Long-tail keywords consist of four or more words strung together with a low search volume. These account for the bulk of web traffic
How do I choose the best keywords?
You can select the best keywords in six steps:
- Start with keyword research
- Understand search intent
- Plan the buyer’s journey
- Assess and evaluate the Serp competition
- Choose the right content format for your keyword
- Map each keyword to a specific page on your website
You can check out the second part in the next article!
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