Reason number one your ad isn’t working
Reason number one your ad isn’t working
There is this thing that people have been doing for thousands of years in marketing.
Always, no matter the age, time period, or technological level, people have been making the same mistake again, and again, and again, and again.
It’s something that’s like a reflex.
99% of the people would do it immediately without even thinking about it.
People like to talk about themselves, and that’s just a human thing overall.
However, it’s a lethal move in marketing and advertising.
If you keep making this mistake, people won’t even pay attention to your ad, let alone buy from you.
Not only that, but you’ll get a bad reputation as a selfish business owner who only cares about money and profit.
Let’s dive into the mistake and how to avoid it.
STOP putting yourself in the headline.
You probably saw it many times, the number of people putting their logo and the name of their company at the start of the ad.
Noooobooodyyyy caaaareeeees.
“At {thei company’s name} we do XYZ.” - Nobody cares.
“It’s {their name}!” - Nobody cares.
“We have a mission, and we X, we Y, WE, WE, WE, WE…” - Nobody cares.
Making 70% of your creative your logo? - Nobody cares.
All of that is dead wrong.
How do you avoid it then?
Well, 2 steps.
Number 1, as we concluded, don’t talk about yourself.
That should be easy.
Number 2, talk about them.
What will they get?
What is their problem?
Offer a solution.
Anything that will be beneficial to them.
It’s pretty easy to just flip it around.
Do that, and you’ll see incredible results immediately.
You can, and I’m not exaggerating, change your whole business by approaching everything with this in mind.
If you want ads that will get you more clients, click the link below to book a call and we can discuss it further.