The easiest way to get clients from Google Search Part 2
The easiest way to get clients from Google Search Part 2
How many keywords should I target?
Each page on your website including blog posts should target one focus keyword.
Take note of what keywords you have used in the past, to avoid ranking cannibalism.
It is usually the case in the natural evolution of a page that related keywords will be used.
This is not a problem and gives Google more understanding of the intent of your keywords.
How do I track keyword rankings?
You can get a rough idea of the average position per search query on Google Search Console.
However, there is a difference between how Google tracks searches and how web analytics tools record searches.
The main difference is how they sample the data.
In brief, when Google considers two similar queries to represent one search it doesn’t record the second search, even if it’s for a slightly different search term.
This fundamental difference is why thousands of your keywords don’t show up on GSC and why you are not able to track keyword rankings with precision.
I wrote about the key differences between GSC and Keyword Hero here.
How do I target keywords near me?
By using the terms ‘close to me’ ‘in my area’ or ‘keyword (city/place)’ or ‘keyword in (city/place)’.
Google will understand that you want to target keywords nearby.
Scan the Serps for the local directories that target and rank well for ‘near me’ terms.
How do I use keywords effectively?
- First, use your focus keyword in the first paragraph.
- Next, use that keyword in the body content and snippet. The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time. Remember that keyword density is no longer a ranking factor.
How to choose the right pages for keyword targeting?
This requires the free version of Google Analytics.
Go to Acquisition | Overview | Organic Search.
Choose the Landing Page as your secondary dimension.
You can immediately see what your most popular pages are.
A bonus, with Keyword Hero installed, is you can see which keyword sessions are linked to each landing page.
This makes it much easier to ensure that the keywords are optimized for the appropriate page on your website.
You can also track keyword conversions.
If you need some help with making ads that sell, just click the link below to book a free consultation with me and I will gladly help you!