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<h2>How to make a lead magnet that will get you clients Part 3</h2>1. Target your best audience&nbsp;One of the worst things you could do as a business owner is build a list of people who don’t want to buy from you. So don’t try to attract everyone and anyone with your lead magnet. Aim to attract people who are close fit to your ideal customer and who are most likely to buy from you.2. Make your lead magnet irresistible to your target audienceAs a knowledge commerce business, you have knowledge that other people want. Think about the questions you get asked most often. Think about the things your audience struggles with most.If you offer to solve a problem they deeply care about, your lead magnet will be irresistible to them. Promise something your audience wants. Then clearly explain the benefit of the information you’re sharing.3. Validate your idea, especially if starting from scratchEven if you’re recycling content, you need to validate that people are interested in the topic. To avoid investing tons of time in a lead magnet that doesn’t get results, validate your idea before you get too far into the creation process.Here are a few ways to do that:- Start talking about the topic in social media. Are you approaching the topic right? Are you solving a problem people care about? - Write a blog post on the topic and look at your traffic numbers. - Survey friends and customers in your target audience. What topics are they interested in? What problems are they struggling with right now?Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12">Book a Call Here.</a>

How to make a lead magnet that will get you clients Part 3

<h2>How to make a lead magnet that will get you clients Part 2</h2>1. Lean into video or textWhile any format is fair game, a study by GetResponse found that text and video get the highest conversion rates.What format does your audience seem to prefer? If they have a preference, create your lead magnet in that format. If not, think about the format that best presents your information.For example, a checklist could be shared in a video, but it’s probably easiest to consume as an infographic. A how-to lead magnet can be shared in a downloadable PDF, but it might be more effective if it’s delivered in video format.Tip: If your lead magnet is the same format as your course, it prepares your subscribers for the student experience in your paid course. At the end of your lead magnet, explain that this is just a sample of what you offer in your course.&nbsp;2. Shorter is betterAccording to GetResponse’s study, short-form lead magnets typically work best. Only 27 percent of businesses get higher conversion rates from long-form videos. Just 41 percent get better results from long-form written content.&nbsp;That’s actually good news. It may look more impressive to offer a 50-page ebook, but at the end of the day, people prefer a one-page checklist. They don’t have the time for more.3. Create the type of content your audience likes bestIf shorter and simpler content is better, what types of content should you focus on? Here’s are some types of content that have been proven to generate leads and business growth:- Checklists - Step-by-step instructions - Lists of tools or resources&nbsp; - Infographics - Short email courses - 15- to 30-minute videos - Case studiesTalk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12">Book a Call Here.</a>&nbsp;

How to make a lead magnet that will get you clients Part 2

<h2>How to make a lead magnet that will get you clients</h2>1. Make sure it will help you grow your businessIdeally, your lead magnet should focus on a topic you cover in your core product. That way, when prospects finish with it, they’re primed to explore your landing page and buy.&nbsp;What product or service do you want to promote? What’s a quick win you can offer that will generate interest in your course? That’s probably your best topic for a lead magnet.2. Choose a format that’s easy and inexpensive to createAlways remember, your lead magnet is free content. It shouldn’t take a huge investment of time or money to create it.&nbsp;What type of content is easiest for you to create? Text? Video? Graphics? Lean into your strengths.3. Look for content you could recycleTo create a lead magnet quickly, leverage content you’ve already developed. Here are some ideas for where to look:- One lesson (or a piece of a lesson) from your course or coaching program - A template from your course or coaching program - An article, reformatted as a PDF and longer&nbsp; - A chapter of your book or ebookTalk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12" style="border-color: rgba(229,231,235,var(--tw-border-opacity)); --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(62,172,255,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; --tw-transform: translateX(var(--tw-translate-x)) translateY(var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)); --tw-border-opacity: 1; --tw-filter: var(--tw-blur) var(--tw-brightness) var(--tw-contrast) var(--tw-grayscale) var(--tw-hue-rotate) var(--tw-invert) var(--tw-saturate) var(--tw-sepia) var(--tw-drop-shadow); --tw-backdrop-filter: var(--tw-backdrop-blur) var(--tw-backdrop-brightness) var(--tw-backdrop-contrast) var(--tw-backdrop-grayscale) var(--tw-backdrop-hue-rotate) var(--tw-backdrop-invert) var(--tw-backdrop-opacity) var(--tw-backdrop-saturate) var(--tw-backdrop-sepia);" data-mce-style="border-color: rgba(229,231,235,var(--tw-border-opacity)); --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(62,172,255,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; --tw-transform: translateX(var(--tw-translate-x)) translateY(var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)); --tw-border-opacity: 1; --tw-filter: var(--tw-blur) var(--tw-brightness) var(--tw-contrast) var(--tw-grayscale) var(--tw-hue-rotate) var(--tw-invert) var(--tw-saturate) var(--tw-sepia) var(--tw-drop-shadow); --tw-backdrop-filter: var(--tw-backdrop-blur) var(--tw-backdrop-brightness) var(--tw-backdrop-contrast) var(--tw-backdrop-grayscale) var(--tw-backdrop-hue-rotate) var(--tw-backdrop-invert) var(--tw-backdrop-opacity) var(--tw-backdrop-saturate) var(--tw-backdrop-sepia);">Book a Call Here.</a>

How to make a lead magnet that will get you clients

<h2>3 Easy Tips To Improve Your Facebook ADs Part 8</h2>1. Set up auto-optimization rulesAuto-optimization rules can do all the heavy lifting and can save lots of time for you in the long run. These are automatic rules that adjust the delivery of your ads based on their performance. These rules make it easier to manage your ad campaign.&nbsp;Examples of auto-optimization rules include:&nbsp;- Automatically turning off your ad when your CPC is too high - Adjusting your budget based on the performance in real-time - Increasing your budget when your impressions hit a certain threshold Just remember, auto-optimization rules don't replace the need for monitoring ad performance and making adjustments manually, but rather they could act as a helpful aid to improve efficiency. So it’s still important to keep an eye on the performance of your ad and make changes as needed to achieve your optimization objective.2. Add a CTA button to increase conversionsAdding a call-to-action button to your Facebook ads is important because it helps to increase conversions by guiding users to take a specific action, such as making a purchase, signing up for a newsletter, or visiting a website.By including a CTA button, you make it clear to the user what you want them to do next and help create a sense of urgency. This can help to increase the chances of them taking the desired action.3. Video over imageA video ad works better than an image ad every single time.People are wired to movement.It attracts attention and it keeps it.Make a video and move while you're talking.Of course, if you don't have a decent copy, you put 9/11 on the video and people wouldn't care.&nbsp;Don't be autistic, be a professional.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12">Book a Call Here.</a>

3 Easy Tips To Improve Your Facebook ADs Part 8

<h2>3 Easy Tips To Improve Your Facebook ADs Part 7</h2>1. Try out the Fast Takeoff MethodWhat everyone will tell you is to use gradual scaling, testing, and optimization to find what works best. But sometimes you don’t have enough data to really optimize your campaign and that’s when you should use the Fast Takeoff Method.&nbsp;It involves spending more on your daily budget than you expect, right in the beginning, to give yourself a boost of data and be able to optimize your campaigns much quicker.&nbsp;It's important to keep in mind that it's not just about scaling your campaign budget, but also scaling targeting and optimization, always being vigilant about performance and adaptability.Basically, you just speedrun the process with more money.&nbsp;2. Put your ads on a time schedulePutting your Facebook ads on a schedule is a great way to ensure that your ads are only shown at the most effective times, which can help you maximize your ROI.Here are a few steps you can take to put your Facebook ads on a schedule:- Go to Facebook Ads Manager: Log in and go to the Ads Manager or Power Editor. - Select the ad set: Click on the ad set that you want to schedule, this will take you to the ad set's settings. - Navigate to the schedule section: Look for the "schedule" section, and click on the "Edit" button. - Choose the start and end date: Set the start and end date for your ad set. You can choose the specific date and time you want the ad set to start and stop running. - Choose the days and hours: Choose the days of the week and hours of the day that you want your ad set to run. For example, you can choose to run your ad set only on weekdays during business hours.3. Fix add fatigueDon't make your ad a slave. It can get tired too.In the spirits of Lincoln, give it some freedom and change things up.Try different creatives, different variations of the copy, etc.Not only will you avoid ad fatigue, but you will see what works and test things.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12">Book a Call Here.</a>

3 Easy Tips To Improve Your Facebook ADs Part 7

<h2>3 Easy Tips To Improve Your Facebook ADs Part 6 </h2>1. Make use of Facebook's dynamic featuresFacebook continues to add more and more dynamic features to help your ads come alive. And you need to take advantage of all the features that are given to you, as soon as they are rolled out because the platform prioritizes these new features.2. Update your landing pageOnce someone has clicked on your ad(because of the good copy), they will go to your landing page. Make sure that copy for landing page is decent too(unlike most of them) and makes them take your desired action.Here are some top tips for good landing pages:- Write a DECENT copy - Call-to-action - Test different variations - Make it mobile-friendly - Make it fast - Include customer reviews and testimonials as social proof - Make sure it's consistent with your ad3. Run A/B TestsLike with any marketing channel, the first few weeks/months is a learning phase where you learn what works for your business/audience. A/B testing can (and should) be used to test different elements of your ad such as ad copy, images, targeting options, placement, and more.When you run an A/B test, you should make sure that you are only changing one variable at a time, to ensure that you are able to determine which specific element is having the biggest impact on your campaign's performance.&nbsp;Also, you should let the test run for a sufficient amount of time, this way you'll be able to gather enough data to make an informed decision.A/B testing can be a powerful tool for improving the performance of your ads and driving better results. By testing different variations of your ads, you can find out what works best for your target audience, improve your ROI, and get the lowest cost per click and cost per conversion possible.Talk soon,AleksaP.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-12">Book a Call Here.</a>