How to make a lead magnet that will get you clients
How to make a lead magnet that will get you clients
1. Make sure it will help you grow your business
Ideally, your lead magnet should focus on a topic you cover in your core product.
That way, when prospects finish with it, they’re primed to explore your landing page and buy.
What product or service do you want to promote?
What’s a quick win you can offer that will generate interest in your course?
That’s probably your best topic for a lead magnet.
2. Choose a format that’s easy and inexpensive to create
Always remember, your lead magnet is free content.
It shouldn’t take a huge investment of time or money to create it.
What type of content is easiest for you to create?
Text? Video? Graphics?
Lean into your strengths.
3. Look for content you could recycle
To create a lead magnet quickly, leverage content you’ve already developed.
Here are some ideas for where to look:
- One lesson (or a piece of a lesson) from your course or coaching program
- A template from your course or coaching program
- An article, reformatted as a PDF and longer
- A chapter of your book or ebook
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.