How to make a lead magnet that will get you clients Part 3
How to make a lead magnet that will get you clients Part 3
1. Target your best audience
One of the worst things you could do as a business owner is build a list of people who don’t want to buy from you.
So don’t try to attract everyone and anyone with your lead magnet.
Aim to attract people who are close fit to your ideal customer and who are most likely to buy from you.
2. Make your lead magnet irresistible to your target audience
As a knowledge commerce business, you have knowledge that other people want.
Think about the questions you get asked most often. Think about the things your audience struggles with most.
If you offer to solve a problem they deeply care about, your lead magnet will be irresistible to them.
Promise something your audience wants. Then clearly explain the benefit of the information you’re sharing.
3. Validate your idea, especially if starting from scratch
Even if you’re recycling content, you need to validate that people are interested in the topic.
To avoid investing tons of time in a lead magnet that doesn’t get results, validate your idea before you get too far into the creation process.
Here are a few ways to do that:
- Start talking about the topic in social media. Are you approaching the topic right? Are you solving a problem people care about?
- Write a blog post on the topic and look at your traffic numbers.
- Survey friends and customers in your target audience. What topics are they interested in? What problems are they struggling with right now?
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.