3 Easy Tips To Improve Your Facebook ADs Part 6
3 Easy Tips To Improve Your Facebook ADs Part 6
1. Make use of Facebook's dynamic features
Facebook continues to add more and more dynamic features to help your ads come alive.
And you need to take advantage of all the features that are given to you, as soon as they are rolled out because the platform prioritizes these new features.
2. Update your landing page
Once someone has clicked on your ad(because of the good copy), they will go to your landing page.
Make sure that copy for landing page is decent too(unlike most of them) and makes them take your desired action.
Here are some top tips for good landing pages:
- Write a DECENT copy
- Call-to-action
- Test different variations
- Make it mobile-friendly
- Make it fast
- Include customer reviews and testimonials as social proof
- Make sure it's consistent with your ad
3. Run A/B Tests
Like with any marketing channel, the first few weeks/months is a learning phase where you learn what works for your business/audience.
A/B testing can (and should) be used to test different elements of your ad such as ad copy, images, targeting options, placement, and more.
When you run an A/B test, you should make sure that you are only changing one variable at a time, to ensure that you are able to determine which specific element is having the biggest impact on your campaign's performance.
Also, you should let the test run for a sufficient amount of time, this way you'll be able to gather enough data to make an informed decision.
A/B testing can be a powerful tool for improving the performance of your ads and driving better results. By testing different variations of your ads, you can find out what works best for your target audience, improve your ROI, and get the lowest cost per click and cost per conversion possible.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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