How to make a lead magnet that will get you clients Part 2
How to make a lead magnet that will get you clients Part 2
1. Lean into video or text
While any format is fair game, a study by GetResponse found that text and video get the highest conversion rates.
What format does your audience seem to prefer?
If they have a preference, create your lead magnet in that format.
If not, think about the format that best presents your information.
For example, a checklist could be shared in a video, but it’s probably easiest to consume as an infographic.
A how-to lead magnet can be shared in a downloadable PDF, but it might be more effective if it’s delivered in video format.
Tip: If your lead magnet is the same format as your course, it prepares your subscribers for the student experience in your paid course.
At the end of your lead magnet, explain that this is just a sample of what you offer in your course.
2. Shorter is better
According to GetResponse’s study, short-form lead magnets typically work best. Only 27 percent of businesses get higher conversion rates from long-form videos.
Just 41 percent get better results from long-form written content.
That’s actually good news.
It may look more impressive to offer a 50-page ebook, but at the end of the day, people prefer a one-page checklist.
They don’t have the time for more.
3. Create the type of content your audience likes best
If shorter and simpler content is better, what types of content should you focus on?
Here’s are some types of content that have been proven to generate leads and business growth:
- Checklists
- Step-by-step instructions
- Lists of tools or resources
- Infographics
- Short email courses
- 15- to 30-minute videos
- Case studies
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.