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<h2>How to make a lead magnet that will get you clients Part 9</h2>1. Promote your lead magnet on your websitePromote your lead magnet in your website sidebar, on blog posts, in the footer, and anywhere else it makes sense. You never know where someone will land on your website. Make sure they’ll see your lead magnet from any page or blog post.Tip: Consider an exit-intent pop-up, which comes up when visitors move their cursor off the page. Here’s an example by Conversion Sciences.2. AdvertiseThe tips we’ve shared so far are designed to drive organic traffic. By that, we mean free traffic. But organic traffic can take a while to generate, and it’s not very targeted. If you have some budget to put into paid promotion, you’ll likely get better results.Don’t just throw money at advertising. Make sure you’re advertising on the channels where your ideal customers are, so they’ll see your ads. Popular ad sites that work well are Facebook, YouTube, and LinkedIn.&nbsp;3.&nbsp;Create your lead magnet pipeline&nbsp;To get your lead magnet into the hands of your prospect, you need a place to host it, so you can generate a “share” link. This is the URL you’ll share with your prospects so they can download or access your lead magnet.You also need to create a landing page and emails to automate the sign-up and delivery process. This workflow is often called a funnel or pipeline, because it walks the visitor step-by-step from first touch to warm prospect.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How to make a lead magnet that will get you clients Part 9

<h2>How to make a lead magnet that will get you clients Part 8</h2>1. Create a distribution planWithout a strategic plan, you won’t get the results you’re looking for. Fortunately, it doesn’t take long to map out a distribution plan. Set aside an hour and jot down your best channels and a schedule for sending out your promotional pieces.It’s a good idea to write your social media posts and emails in advance. Then each morning, check your editorial calendar and release your promotional pieces on schedule.&nbsp;2. Promote it in advanceYou don’t have to wait until your lead magnet is finished to start promoting it. Announce in social media that you’re working on it. Tell your followers to be watching for your announcement on launch day.3. Incorporate your blogTo promote your lead magnet organically, write a blog post on the same topic as your lead magnet. Or easier still, update an existing blog post. Offer the lead magnet at the top and bottom of the articleTalk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How to make a lead magnet that will get you clients Part 8

<h2>How to make a lead magnet that will get you clients Part 7 </h2>1. Use tools you already haveKeep it simple. The tools you already have (and know how to use) are sufficient to create a highly effective lead magnet.Written:&nbsp;- Word&nbsp; - Google Doc Visual:&nbsp;- Canva - Visme - Your smart phone’s camera - Stock photos Video:&nbsp;- Your smart phone’s camera - Filmora - Camtasia2. Don’t be afraid to give away your best ideasDon’t worry about giving away your most valuable tips and tricks. You won’t cannibalize your paid products. Instead, you’ll prove that you have valuable information that your prospects want.&nbsp;So don’t hold back. Give away your best stuff.&nbsp;3. Don’t get hung up on the creative processProfessional writers and graphic artists don’t come up with polished drafts on their first attempt. First drafts are always awful. It’s through multiple tweaks and edits that the polished final draft finally comes into focus.Follow this step-by-step process to go from bright idea to impressive lead magnet.Create an outline.Write your content or script, or record your video from your outline. Make it look good. Leverage the layout features in your word processor. Download a PDF or MP4. Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How to make a lead magnet that will get you clients Part 7

<h2>How to make a lead magnet that will get you clients Part 6 </h2>1. Put your logo in a prominent spotIn a text document, put your logo at the top right of your page. Or put it in the footer with your copyright. Make it clear that the valuable information comes from you.As a bonus, this can help you drive traffic back to your website. Sometimes your lead magnet gets shared organically. By making your branding visible, you make it easy for people to find your website and buy your products.&nbsp;2. Use your brand colors and fontSimilarly, use your brand colors and fonts, so all your content looks and feels like you. Big brands spend lots of money creating a brand that’s memorable. But you can get the same effect by consistently using your brand colors and fonts.If you don’t already know the hex code (the six-digit number that represents the color), use a design tool to figure it out.Colorpick Eyedropper is a Chrome extension that allows you to identify the hex code and the RBG formula for any color. Or you can import your logo into Canva or Photoshop, click on the colors, and see the hex codes.&nbsp;Write them down. Then, in all your design work, use these colors to strengthen your brand.&nbsp;3. Use a structure that’s proven to get resultsA good lead magnet will grab your prospects’ attention, quickly capture their interest, and keep them engaged on every page. Here’s a proven structure for doing just that:- Attention-grabbing headline at the top of the page. (You may create a title page if your lead magnet is longer.) - Introduction: Explain the value of the information you’re about to share. - Promised information: Deliver on your promise. - Conclusion: What to do next. - About section: Tell them who you are and what you do. - Call to action: What’s their next step to learn more?Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How to make a lead magnet that will get you clients Part 6

<h2>How to make a lead magnet that will get you clients Part 5</h2>1. Go for plain and simpleMinimalism is in. You don’t have to be an artist. You don’t need a fancy design. You don’t need advanced tools or technology.&nbsp;The truth is, a black-and-white PDF created in Google Docs can make an effective lead magnet. Keep the focus on your content. If it’s high quality, people won’t care if there’s little to no design work.As you’ll see in a minute, it’s worth the effort to add images. But you don’t need to create a piece of art. Good design is clean and easy to read. It doesn’t draw attention to itself. It keeps the focus on the information you’re sharing.2. Make it visual and interactiveSixty-five percent of people are visual learners. We all learn better when we can interact with new information.Once you’ve planned your lead magnet, look for ways to add visual elements. For instance, instead of creating a checklist in your word processor, use Canva or Visme to create an infographic. Instead of sharing statistics, create a chart or graph that illustrates the numbers.Here are some tips for making your lead magnet more visual:- Use the templates available in your favorite design software.&nbsp; - Use photos to add interest to the page - Add animations and/or memes to your digital files3. Include your copyright and URL in the footerThis tip isn’t about making your lead magnet more beautiful. It’s about using it to establish your brand and build your thought leadership.&nbsp;No matter what format or type of content you create, include the copyright and URL. That way, people will begin to associate your branded solutions and products with you. &nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>

How to make a lead magnet that will get you clients Part 5

<h2>How to make a lead magnet that will get you clients Part 4</h2>1. Think about the questions your audience asks most oftenYour prospects are already telling you what information they want and need. Look at the questions they’re asking in forums, Facebook and LinkedIn groups, and comments on articles. Listen to their concerns when you talk with them.Your goal is to create a lead magnet that gives your prospect a quick win. Find a way to help, and you both win.2. Optimize for a high-volume keywordAnother way to discover the topics your prospects care about is to research the keywords they’re searching for in Google. For this, use a keyword tool like Ubersuggest.&nbsp;Make a list of the topics and related keywords you’re thinking about for your lead magnet. Enter each of these terms in Ubersuggest. Then compare the search volume.A search volume of 20 or less is too low. Only a few people are searching for that topic. A search volume of 500 or above tells you that it’s a topic people are interested in.While you’re at it, play around with the way you phrase the keyword. You want to find the exact words people are using to search for your topic.&nbsp;Put that same phrase in the title of your lead magnet, and use it in the headline on your landing page. That way, when anyone searches for that keyword in Google, they’ll see your landing page.&nbsp;3. Don’t copyIf your lead magnet looks like every other lead magnet in your industry, you blend in. It will be hard to rank in Google. You won’t be able to generate organic traffic. It will be hard to pique your prospects’ curiosity. They may already have a lead magnet that offers the same information!In marketing, Imitation is not flattery. It’s the fastest route to mediocrity.&nbsp;When you copy the brand promises, solutions, and formats that another brand is known for, you aren’t seen as a leader. You’re seen as just another provider, and you blend in. &nbsp;Try to stand out. Be different. Talk about a topic no one else is talking about. Offer a solution that only you can offer.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2025-01">Book a Call Here.</a>