How to make a lead magnet that will get you clients Part 9
How to make a lead magnet that will get you clients Part 9
1. Promote your lead magnet on your website
Promote your lead magnet in your website sidebar, on blog posts, in the footer, and anywhere else it makes sense.
You never know where someone will land on your website.
Make sure they’ll see your lead magnet from any page or blog post.
Tip: Consider an exit-intent pop-up, which comes up when visitors move their cursor off the page.
Here’s an example by Conversion Sciences.
2. Advertise
The tips we’ve shared so far are designed to drive organic traffic.
By that, we mean free traffic. But organic traffic can take a while to generate, and it’s not very targeted.
If you have some budget to put into paid promotion, you’ll likely get better results.
Don’t just throw money at advertising.
Make sure you’re advertising on the channels where your ideal customers are, so they’ll see your ads.
Popular ad sites that work well are Facebook, YouTube, and LinkedIn.
3. Create your lead magnet pipeline
To get your lead magnet into the hands of your prospect, you need a place to host it, so you can generate a “share” link.
This is the URL you’ll share with your prospects so they can download or access your lead magnet.
You also need to create a landing page and emails to automate the sign-up and delivery process.
This workflow is often called a funnel or pipeline, because it walks the visitor step-by-step from first touch to warm prospect.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.