How to make a lead magnet that will get you clients Part 4
How to make a lead magnet that will get you clients Part 4
1. Think about the questions your audience asks most often
Your prospects are already telling you what information they want and need.
Look at the questions they’re asking in forums, Facebook and LinkedIn groups, and comments on articles.
Listen to their concerns when you talk with them.
Your goal is to create a lead magnet that gives your prospect a quick win. Find a way to help, and you both win.
2. Optimize for a high-volume keyword
Another way to discover the topics your prospects care about is to research the keywords they’re searching for in Google.
For this, use a keyword tool like Ubersuggest.
Make a list of the topics and related keywords you’re thinking about for your lead magnet.
Enter each of these terms in Ubersuggest.
Then compare the search volume.
A search volume of 20 or less is too low. Only a few people are searching for that topic.
A search volume of 500 or above tells you that it’s a topic people are interested in.
While you’re at it, play around with the way you phrase the keyword. You want to find the exact words people are using to search for your topic.
Put that same phrase in the title of your lead magnet, and use it in the headline on your landing page.
That way, when anyone searches for that keyword in Google, they’ll see your landing page.
3. Don’t copy
If your lead magnet looks like every other lead magnet in your industry, you blend in.
It will be hard to rank in Google.
You won’t be able to generate organic traffic. It will be hard to pique your prospects’ curiosity.
They may already have a lead magnet that offers the same information!
In marketing, Imitation is not flattery.
It’s the fastest route to mediocrity.
When you copy the brand promises, solutions, and formats that another brand is known for, you aren’t seen as a leader.
You’re seen as just another provider, and you blend in.
Try to stand out. Be different.
Talk about a topic no one else is talking about. Offer a solution that only you can offer.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.