How to make a lead magnet that will get you clients Part 7
How to make a lead magnet that will get you clients Part 7
1. Use tools you already have
Keep it simple. The tools you already have (and know how to use) are sufficient to create a highly effective lead magnet.
Written:
- Word
- Google Doc
Visual:
- Canva
- Visme
- Your smart phone’s camera
- Stock photos
Video:
- Your smart phone’s camera
- Filmora
- Camtasia
2. Don’t be afraid to give away your best ideas
Don’t worry about giving away your most valuable tips and tricks.
You won’t cannibalize your paid products. Instead, you’ll prove that you have valuable information that your prospects want.
So don’t hold back.
Give away your best stuff.
3. Don’t get hung up on the creative process
Professional writers and graphic artists don’t come up with polished drafts on their first attempt.
First drafts are always awful. It’s through multiple tweaks and edits that the polished final draft finally comes into focus.
Follow this step-by-step process to go from bright idea to impressive lead magnet.
Create an outline.
Write your content or script, or record your video from your outline.
Make it look good.
Leverage the layout features in your word processor.
Download a PDF or MP4.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.