How to make a lead magnet that will get you clients Part 6
How to make a lead magnet that will get you clients Part 6
1. Put your logo in a prominent spot
In a text document, put your logo at the top right of your page.
Or put it in the footer with your copyright. Make it clear that the valuable information comes from you.
As a bonus, this can help you drive traffic back to your website. Sometimes your lead magnet gets shared organically.
By making your branding visible, you make it easy for people to find your website and buy your products.
2. Use your brand colors and font
Similarly, use your brand colors and fonts, so all your content looks and feels like you.
Big brands spend lots of money creating a brand that’s memorable. But you can get the same effect by consistently using your brand colors and fonts.
If you don’t already know the hex code (the six-digit number that represents the color), use a design tool to figure it out.
Colorpick Eyedropper is a Chrome extension that allows you to identify the hex code and the RBG formula for any color.
Or you can import your logo into Canva or Photoshop, click on the colors, and see the hex codes.
Write them down. Then, in all your design work, use these colors to strengthen your brand.
3. Use a structure that’s proven to get results
A good lead magnet will grab your prospects’ attention, quickly capture their interest, and keep them engaged on every page.
Here’s a proven structure for doing just that:
- Attention-grabbing headline at the top of the page. (You may create a title page if your lead magnet is longer.)
- Introduction: Explain the value of the information you’re about to share.
- Promised information: Deliver on your promise.
- Conclusion: What to do next.
- About section: Tell them who you are and what you do.
- Call to action: What’s their next step to learn more?
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.