How to make a lead magnet that will get you clients Part 5
How to make a lead magnet that will get you clients Part 5
1. Go for plain and simple
Minimalism is in. You don’t have to be an artist.
You don’t need a fancy design. You don’t need advanced tools or technology.
The truth is, a black-and-white PDF created in Google Docs can make an effective lead magnet.
Keep the focus on your content. If it’s high quality, people won’t care if there’s little to no design work.
As you’ll see in a minute, it’s worth the effort to add images.
But you don’t need to create a piece of art. Good design is clean and easy to read.
It doesn’t draw attention to itself. It keeps the focus on the information you’re sharing.
2. Make it visual and interactive
Sixty-five percent of people are visual learners.
We all learn better when we can interact with new information.
Once you’ve planned your lead magnet, look for ways to add visual elements.
For instance, instead of creating a checklist in your word processor, use Canva or Visme to create an infographic.
Instead of sharing statistics, create a chart or graph that illustrates the numbers.
Here are some tips for making your lead magnet more visual:
- Use the templates available in your favorite design software.
- Use photos to add interest to the page
- Add animations and/or memes to your digital files
3. Include your copyright and URL in the footer
This tip isn’t about making your lead magnet more beautiful.
It’s about using it to establish your brand and build your thought leadership.
No matter what format or type of content you create, include the copyright and URL.
That way, people will begin to associate your branded solutions and products with you.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.