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<h2>How To Write Ads, Reports, Blogposts and Scripts That SELL</h2> The Pareto Principle states that 20% of content online gets 80% of the views.⠀That’s what they taught me in business school. And it’s dead wrong.⠀It’s more like 5% of content gets 95% of views.⠀You know why?⠀Because most content is BOOOOOOOOOOORING.⠀Repetitive. Cliche. Dry as your tongue when you wake up with an epic hangover.⠀So here’s what you do to get your content into that epic 5% instead of being in the forgotten 95%.⠀The secret to creating content that SELLS (without being annoying and sleazy and salesy):⠀The first step is simple. We need to stop writing like a wet noodle. Inject some dynamite in our copy.⠀Best way to do it?⠀Write like you're having a conversation with a good friend. Keep it casual, keep it real. Like I'm doing right here.⠀Write like you’re sitting at a bar, shooting the breeze, talking to another human being.⠀That means a lot of short punchy sentences. Every once in a while a sentence can go on for longer, like this one, but most will be pithy and quick and to the point.⠀Break up those endless Tolkien sized paragraphs. Ain’t nobody got time fo dat!⠀We need to make it EASY to read, and easy to skim through.⠀Using Razor Sharp Hooks That Grab Your Reader And Don’t Let Go.⠀There’s no two ways about it, you’ve got to hook your reader AND keep him in that position.⠀Make it impossible to put your stuff down. Get him to read that first sentence and then the next… and the next… and the next… until he gets to the end, gasping for air.⠀So let’s not do any of this:⠀"We’re really good at what we do and the competition is bad and we’ve been in business for 20 years and we really care about you as a customer.”⠀That stuff is weaker than a vegan bodybuilder. It’s what your competitors are saying. It’s predictable. But worst of all?⠀It’s boring. And boring doesn’t pay the bills in contentland.⠀When people first land on your article they’re not ready to commit yet. They're just browsing the menu, seeing if anything catches their eye.⠀It’s up to you to use your headlines and subheads and paragraphs to SELL them on the idea of sticking around and reading more. Again, it’s the exact thing I'm doing here. Subheads that reveal parts of the story and that hit the key points. But here's the real secret sauce:⠀You Need To Make It All About THEM.⠀The reader. Make THEM the star of the show.⠀Not trying to hurt your feelings but nobody gives a rat's behind about us. Everyone cares about themselves.⠀Only when they believe and understand that you’re trying to actually help them are they ready to hear your story.⠀So keep it laser-focused on how reading your stuff will help THEM out.⠀Skip The Bullshit While Writing One more thing I want to cover.&nbsp; Don’t escape skepticism and objections like some politicians when journalist ask them about the actual politics.&nbsp; Address possible objections and issues head-on.&nbsp; There is a perfect quote from the father of Marketing about that: “The consumer is not a moron. She’s your wife.”&nbsp;David Ogilvy Call out what they’re probably thinking, and address it. Address it with pure logic, empathy, and understanding. P.S. If you’d like me to help you out with this, or write your stuff, or help you write better stuff… that’s possible! ⠀ Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call. ⠀ No cost, no obligation. ⠀ If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, no annoying sales tactics. ⠀ Sounds good? Then just book a call via this link: <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

How To Write Ads, Reports, Blogposts and Scripts That SELL

<h2>Things you MUST NOT do if you want more sales&nbsp;</h2> There are a few things you must not do when you’re making ads if you want to get sales.&nbsp; They are not really forbidden, but they will kill your chances to sell with your advertising. Let’s get over them quickly: 1. Don’t offend them: I know you don’t mean it, but it comes across like that.&nbsp; Even though “Do you have rotten teeth?” is a perfect headline for an ad, it won’t work. Nobody likes to agree with that and most people will understand is an insult.&nbsp; 2. Don’t miss the market’s sophistication: Imagine telling 55+ year-olds: “Are you looking for a personal coach who will get you in shape.” You won’t find many interested people. Or imagine saying to a 17-year-old: “Are you looking for a 3-room apartment?” The same story. Find your exact audience and approach them as they would talk between themselves.&nbsp; 3. Don’t forget how design actually works: Every single thing in your design has to do something. It needs to add something to it. Don’t put random things and colors because they will only subtract.&nbsp; 4. Don’t put your logo at the start: Literally, no one cares.&nbsp; The headline goes first, always.&nbsp; 5. Don’t talk about yourself: Similar to the logo, no one cares…at the start. If you start talking about yourself, your services, or your products, nobody will care. But if you show them the problem, and then show them that you and your services/products are the solution, it’s a perfect match.&nbsp; And even then, be careful to not talk about irrelevant things.&nbsp; Just stopping doing these things, will immediately get you more sales.&nbsp; We make ads for businesses and generate qualified leads you’ll be able to easily sell.&nbsp; If that's of some interest to you, click the link below to book a call and we can talk about it.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

Things you MUST NOT do if you want more sales 

<h2>How to sell expensive services and products?&nbsp;</h2> Are you struggling with selling expensive services or products? Many business owners are. There’s a huge threshold and it’s only making you problems. And that’s normal. You probably don’t scroll and suddenly spend $2000. How to get over that? Well, the best, easiest, and most effective way to sell it so through multiple steps. It’s basically focusing on generating high-quality leads instead of conversion. Here are 5 things you can use to do so: 1. Newsletters.&nbsp; By keeping in touch with them a few days a week, you’re a familiar face and the threshold won’t be big. 2. Selling to previous clients. They already know who you are, and they bought from you. 3. Lead magnet. Lead magnet is probably the easiest way because its whole purpose is exactly that - to generate quality leads who will buy expensive things from you.&nbsp; 4. Consultation. You offer them a consultation for something and now you’ve helped them and you’ve proven you know what you’re doing.&nbsp; 5. Landing page + webiste. With a good landing page and a website, they can learn everything they want, see your previous works/testimonials, and then book a call with you to buy.&nbsp; You can immediately start using these. You can use one, or you can combine them. Whatever you choose, the end goal is the same: generate quality leads and sell them. Me and my team are doing something similar. We make all of those things I mentioned, choose the right one, and generate qualified leads you’ll be able to easily sell.&nbsp; If that's of some interest to you, click the link below to book a call and we can talk about it.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

How to sell expensive services and products? 

<h2>5 tips to make a phenomenal video for your business part 2&nbsp;</h2> 1. Use Plenty of Light. Lighting makes a huge difference in the quality of a finished professional video, so make it one of your top priorities during filming.&nbsp; If you don’t use enough properly placed light, your video will probably look amateurish, even if it’s great in every other way. 2. Use a Clean Background. Be deliberate about the background you use for filming.&nbsp; Nothing looks less professional than a messy or distracting background. One easy way to get a professional look for your video is to use a solid-colored background.&nbsp; A wall, a bedsheet, or a large sheet of backdrop paper are all good options.&nbsp; Make sure your subject stands several feet away from the backdrop to avoid casting shadows on it. 3. Prioritize Crisp, Clear Audio. Your audio quality is actually more important than your professional video quality.&nbsp; Most people are willing to watch a video that’s not shot in HD or that’s even a little grainy, as long as everything else about it is good.&nbsp; But fuzzy, indistinct audio is usually enough to make anybody hit the “back” button within a few seconds of starting to play a video. 4. Understand the Rule of Thirds. The rule of thirds is one of the most basic principles of film composition. Imagine that there’s a 3-by-3 grid laid over the field you’re filming. <span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-weight: inherit; font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Instead of placing your subject right in the middle of the shot, you should place your subject along one of the lines of the grid.&nbsp; The points where the lines intersect are particularly strong areas of focus, so situate important elements of the video there, if you can. 5. Shoot from a Variety of Angles. Cutting from one angle to another is a good (and simple) way to add visual interest to your professional videos.&nbsp; This is an especially useful technique if you’re making a how-to video, a product demo, or another type of video that shows you doing something rather than just talking. If you want more clients, just click the link below to book a call with me and we can talk about it.&nbsp;

5 tips to make a phenomenal video for your business part 2 

<h2>5 tips to make a phenomenal video for your business&nbsp;</h2> 1. Place the camera angle so it levels your eyes. This is necessary because it makes the situation more personal and realistic. It’s like they’re in front of you. 2. Change angles. Always change angles. After a scene, after a finished point, or anything as long as it makes sense. By doing so, you’re keeping their attention.&nbsp; 3. Speak into a microphone. You can do it on your phone or on a small microphone. It means a lot.&nbsp; 4. Use a great camera.&nbsp; People often confuse this with a regular camera.&nbsp; I mean a great camera.&nbsp; Nothing beats high-quality video.&nbsp; 5. Take at least 10 takes.&nbsp; People hurry up and don't take multiple takes which results in a missed potential.&nbsp; You can get ideas on the spot and improve your video by a margin just by refining it.&nbsp; Start using these tips as soon as you start making your next video.&nbsp; If you want more clients, just click the link below to book a call with me and we can talk about it.&nbsp; <a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>

5 tips to make a phenomenal video for your business 

<h2>A formula for ads you can always use</h2> Making an ad can be a real bother, especially if you haven’t done it before.&nbsp; There are many resources, many ads out there, people talking about them, and all kinds of stuff. Of course, the best thing is to either dedicate a few years to learning about that or work with someone who knows. But… There is this formula you can use today if you want to start using ads as soon as possible.&nbsp; I will show you the structure, and how to come up with the actual text. If you’re making an ad with only image(s), just put this text in. And if you’re making a video ad, this would be your script. Let’s get into it. 1. A question regarding their need/problem. 2. Agitating and amplifying it. 3. Telling them that you can solve it. 4. Call-to-action. Let me give you examples so you can understand it better. Example 1: 1. Does your back hurt? 2. / 3. We are a chiropractor clinic in New York, and we can help you with our new (some chiropractic technique). 4. Fill out the form and we’ll call you to schedule an appointment.&nbsp; Example 2: 1. Are you looking for more clients? 2. Getting more clients can be hard these days with so many people having advertising. It’s really hard to make yourself stand out. 3. We are a marketing agency that helps local businesses get more clients, stand out, and get their marketing in order. 4. Fill out the form and we’ll get back to you.&nbsp; Let’s break them down. For the first part, you know it. Your clients come to you because of that thing. They want their roof cleaned, they want to lose weight, whatever it is, you know it. Second part can be skipped, like in first example, if it’s obvious. It’s obvious that pain in your back is bad.&nbsp; In the marketing agency case, you don’t really know what’s the problem, so you show them and amplify it at the same time. &nbsp; The third part is really easy. Just tell them who you are, and what you do, and try to sound unique.&nbsp; The last part is just giving them a specific, easy-to-do way of getting in contact with you.&nbsp; You can implement it immediately.&nbsp; If you want some help with it, just click the link below to book a call with me and we can talk about it.&nbsp; <a title="Book a Call Here." href="calendly.com/aleksadigitalmarketing/call?month=2024-08" target="_blank" rel="noopener" data-mce-href="calendly.com/aleksadigitalmarketing/call?month=2024-08">Book a Call Here.</a>