5 tips to make a phenomenal video for your business part 2

Aleksa
Aug 04, 2024By Aleksa

5 tips to make a phenomenal video for your business part 2 


1. Use Plenty of Light.


Lighting makes a huge difference in the quality of a finished professional video, so make it one of your top priorities during filming. 


If you don’t use enough properly placed light, your video will probably look amateurish, even if it’s great in every other way.


2. Use a Clean Background.


Be deliberate about the background you use for filming. 
Nothing looks less professional than a messy or distracting background.


One easy way to get a professional look for your video is to use a solid-colored background. 


A wall, a bedsheet, or a large sheet of backdrop paper are all good options. 


Make sure your subject stands several feet away from the backdrop to avoid casting shadows on it.


3. Prioritize Crisp, Clear Audio.


Your audio quality is actually more important than your professional video quality. 


Most people are willing to watch a video that’s not shot in HD or that’s even a little grainy, as long as everything else about it is good. 


But fuzzy, indistinct audio is usually enough to make anybody hit the “back” button within a few seconds of starting to play a video.


4. Understand the Rule of Thirds.


The rule of thirds is one of the most basic principles of film composition.


Imagine that there’s a 3-by-3 grid laid over the field you’re filming.


Instead of placing your subject right in the middle of the shot, you should place your subject along one of the lines of the grid. 


The points where the lines intersect are particularly strong areas of focus, so situate important elements of the video there, if you can.


5. Shoot from a Variety of Angles.


Cutting from one angle to another is a good (and simple) way to add visual interest to your professional videos. 


This is an especially useful technique if you’re making a how-to video, a product demo, or another type of video that shows you doing something rather than just talking.


If you want more clients, just click the link below to book a call with me and we can talk about it.