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<h2>Using Retargeting To Get More Clients And Close More Sales</h2>Ever had the experience where some product just keeps chasing you? ⠀ You check out a certain type of lawnmower or powerdrill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go. ⠀ It’s called ‘retargeting’ and it’s a shame that it’s used in such a sloppy way.&nbsp;Because not only is there a way to make this work, if you use it right it will give you some of the best return on investment on your marketing dollars. ⠀ Let me show you how to use this idea in a way that is not stalkerish or annoying: ⠀ This Slightly Fancy Term Will Make You Money ⠀ Unless you sell something like a chocolate bar or chewing gum, your clients don’t just randomly buy from you. ⠀ There’s always a lead-up time.&nbsp;A period where your prospects weigh their options. ⠀ A fancy term for this is a ‘customer journey’. (I always thought that was a bit pretentious, but let’s just roll with it for now). ⠀ Why You Should Care About This ‘Customer Journey’ Stuff? ⠀ Here’s the rough process for almost every product or service: ⠀ - Prospect becomes aware of the problem or need. - Prospect decides to do something about it. - Prospect looks up possible options and solutions. - Prospect picks an option and checks out different suppliers - Prospect buys from a supplier. ⠀ Pretty straightforward, right? So why would we even care about this stuff? ⠀ Because the sooner you can get in front of a prospect… the higher the chances of converting them into a customer and the less it costs you to make a sale.&nbsp;It’s a win-win-win. ⠀ Think about it. ⠀ If you find them at stage 5 it mostly means they’re just price shopping. You’re entering the race late. ⠀ Ideally, you want to get to them in stage 3.&nbsp;They start looking for solutions and BOOM, there you are.The good news?&nbsp;If you’re doing marketing right and following the advice in this blog, there’s already a good chance that they’re finding you in stage 3. The bad news?&nbsp;The average attention span of a prospect is horrendous and the chances of them remembering you later on after they click away are dreadful. ⠀ So let’s fix that in tomorrow’s article.&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Using Retargeting To Get More Clients And Close More Sales

<h2>How to sell more copies of your E-Book Part 3?</h2><h3>1. Email Marketing</h3> Email marketing is another effective book marketing strategy because it involves building an email list of subscribers who are interested in your books.&nbsp; I like email marketing in particular because it’s a great way to reach your readers directly – without having to go through social media. Authors can use email marketing to promote new releases, share author interviews, and offer exclusive content to subscribers.&nbsp; To build an email list you can use lead magnets such as free book chapters or exclusive content. Sending regular newsletters to subscribers will keep them engaged and encourage them to purchase books and leave reviews when they’re done reading.&nbsp; Be sure to put a newsletter sign-up on your home page! Listen to our podcast episode on maximizing your success with a newsletter. And while you’re there, listen to our episode on the importance of author education.&nbsp; It’s a lot more interesting than it sounds!<h3>2. Reach out to Book Groups</h3> Book groups are made up of readers who meet regularly to discuss books.&nbsp; They can be traditional book clubs, online clubs (like MeetUps!), and increasing in popularity are social media groups and pages for genre fans. They are an excellent way for authors to connect with readers, gain exposure, and promote their books. You can find book groups by searching online or reaching out to local libraries and bookstores. Offering book club discussion guides and author Q&amp;A opportunities on your website will also help make your book more appealing to book groups! And while you’re feeling creative, be sure to read this post on planning and hosting author events in non-traditional venues.&nbsp; They can be a lot more fun! Plus here’s a piece we did on securing more author events across the board.<h3>3. Participate in Events</h3> Whether these are book signings, book fairs, or local small business events, they’re a great way to meet readers face to face and increase visibility for your book. Yes, aim to do book events for yourself, but don’t underestimate how much you can get out of showing up to other events in your area as well. Show up to events at libraries, trivia nights at pubs, community events and markets, etc. People love meeting an author, so you can make a lot of headway with your local promotion simply by getting out there and introducing yourself (with a few business cards handy of course!). Here’s a piece we did on promoting your book to libraries, especially if you’re self-published. And definitely read up on how to market a book by leveraging local media. It’s an untapped resource too many authors forget about. Talk soon, Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

How to sell more copies of your E-Book Part 3?

<h2>How to sell more copies of your E-Book Part 2?</h2> <h3>1. When promoting your book to the media, pitch story ideas, not your book.</h3>Many authors make the mistake of merely telling the media that they've written a book, hoping for a book review or interview.&nbsp;Think about the types of interviews you hear on the radio or see on television and the articles you've read in newspaper and magazines. &nbsp; They are almost always centered on providing helpful information, and to a lesser degree, entertainment.&nbsp;If your book is nonfiction, think about the specialized information that it offers, then make a tip sheet that lists the top 10 ideas from your book.&nbsp;If your book is fiction, is there an interesting story behind why you wrote it?&nbsp;What makes you an expert on the subject? <h3>2. Always follow up.</h3>After you send out your media kits, don't just wait for a response; following up with your recipients by phone is imperative.&nbsp;It's much more difficult for someone to ignore you when you call them.&nbsp;Plus, contacting them more than once shows that you have persistence and drive.&nbsp;Don't become a pest while promoting your book, though.If someone doesn't respond after three contact attempts, it's probably best to move on.<h3>3. Create an "elevator pitch" about your book.&nbsp;</h3>An "elevator pitch" is a brief, focused message aimed toward a particular person or group that summarizes why they should be interested in your book.&nbsp;Your elevator pitch should be no longer than two or three sentences and should focus on your book's selling points—those qualities that make it unique and special. Talk soon, Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

How to sell more copies of your E-Book Part 2?

<h2>How to sell more copies of your E-Book?</h2> <h3>1. Use SEO to Choose Your Book Title</h3> Once you know which keywords to choose for your book, think about the title. When selecting titles, there are several rules Google wants us to follow.- Title must be descriptive and concise - Avoid keyword stuffing in the title—the title should make sense to people, not just Google - When choosing the title of your book, try to think of branding possibilities to stand out - Titles should be clear with your primary keyword out in front <h3>2. Create a Mailing List</h3>Even in the digital world of social media, an email and address list is one of the best ways to reach your audience. We recommend creating a mailing list at least 90 days before your book launch to reach as many people as possible before your launch date.How Do You Create an Effective Mailing List?We recommend using either Semrush or Ahrefs to build an email list of like-minded people that could benefit from your product or service.Using Semrush, go to the Link Building Tool in the SEO tab. Set up your backlink profile with your competitors, and Semrush will give you a list of potential clients. After speaking with our CEO, Adam Witty, he’s incredibly adamant about the importance of direct response channels for education and nurturing through the funnel.<h3>3. Create a Lead Magnet </h3>A lead magnet is something we give away for free, in return for subscribing to our email list. Forbes Books offers a free download for Adam Witty’s book, Authority Marketing.Many authors will choose to offer a free chapter in their upcoming book, or even a free copy of an older book. Regardless of what type of reader magnet you choose, it’s an effective way to increase your subscribers and generate organic traffic to your site.Talk soon, Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

How to sell more copies of your E-Book?

<h2>4 Ways To Get More Clients If You’re a Local Business Owner Part 3</h2><h3>1. Use free promotional tools.</h3>Speaking of free promotional tools, it’s important to note that since you’ve committed to a limited goal and scope, there’s no need to inflate your overhead with gadgets.In my experience, it’s best to use free promotional tools wherever possible. Only commit to paid tools if you know they will drastically improve existing operations or performance.Here’s a list of marketing tools (some free, some paid) that may be useful.<h3>2. Hire a freelancer to help you scale your content.</h3>If you need help creating regular blogs or promotional content, consider hiring a freelancer rather than investing in a full-timer.Try Upwork for a freelance blogger, videographer, or photographer. For larger projects, you could also consider hiring a marketing agency.<h3>3. Track your site with analytics tools. </h3>If you’ve never made a website and aren’t entirely comfortable with the technical elements, many free tools and services can help you get started.For example, when you create your website, you can use Google Analytics or HubSpot Marketing Free (both free products) to easily track who’s looking at your site.<h3>4. Write optimized blog posts.</h3> Another critical factor in your search engine ranking is your site's blogs and other content.&nbsp;The more often your desired keywords appear in your high-quality and helpful content, the more likely you will end up high on the relevant SERPs.Blogging is also a great way to establish yourself as an authority on your topic, product, or service.&nbsp;But don’t just write whatever you feel like. Instead, make sure you’re crafting your content with SEO in mind.If you’re unsure how to start, I found these SEO tips for bloggers particularly helpful.&nbsp;In addition, a WordPress plugin like Yoast can be a helpful tool to keep SEO front and center as you’re writing. Talk soon, Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

4 Ways To Get More Clients If You’re a Local Business Owner Part 3

<h2>4 Ways To Get More Clients If You’re a Local Business Owner Part 2</h2> <h3>1. Post in Facebook Groups</h3> Another way to use Facebook to get local customers is with Facebook Groups.&nbsp; Search Facebook for local groups including business networking groups, industry related groups, or even parent or yard sale groups! &nbsp; Joining groups that your target market is in and posting your content in them makes group members more likely to engage with your business. Just be careful not to only post your content.&nbsp; Show interest in others’ content, promote articles from other sources, and engage in a two-way conversation.<h3>2. Connect with local influencers</h3> Do you know a blogger or local influencer in your geographic or niche community whom people trust?&nbsp; Get to know that person or group of people and offer them a free service or product.&nbsp; Getting someone with strong local influence to try your business means that they might endorse your product to their followers. <h3>3. Flyers</h3> Flyers aren’t just for yard sales and finding your missing pet—they are another quick and easy local marketing strategy that can help attract more local customers.&nbsp; Print out as many copies as you think you’ll need and hand them out in an area with a lot of potential customers.&nbsp; Local supermarkets, festivals, and sporting arenas are good locations for getting your local community to learn more about your business.<h3> 4. Encourage word-of-mouth marketing </h3> Word of mouth is also a highly effective local marketing tactic.&nbsp; The best thing you can do to promote word-of-mouth in your local area, of course, is to provide outstanding customer service.&nbsp; You should also be proactive by asking for reviews, in person, via email, or on social media. &nbsp; One last idea is to package a solid offer up in a shareable email or social media post.&nbsp;If your audience members feel that someone they know could benefit as well, they’ll be happy to forward along to family and friends, increasing your business’s local exposure. Talk soon, Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>