How to sell more copies of your E-Book?
How to sell more copies of your E-Book?
1. Use SEO to Choose Your Book Title
Once you know which keywords to choose for your book, think about the title.
When selecting titles, there are several rules Google wants us to follow.
- Title must be descriptive and concise
- Avoid keyword stuffing in the title—the title should make sense to people, not just Google
- When choosing the title of your book, try to think of branding possibilities to stand out
- Titles should be clear with your primary keyword out in front
2. Create a Mailing List
Even in the digital world of social media, an email and address list is one of the best ways to reach your audience.
We recommend creating a mailing list at least 90 days before your book launch to reach as many people as possible before your launch date.
How Do You Create an Effective Mailing List?
We recommend using either Semrush or Ahrefs to build an email list of like-minded people that could benefit from your product or service.
Using Semrush, go to the Link Building Tool in the SEO tab. Set up your backlink profile with your competitors, and Semrush will give you a list of potential clients.
After speaking with our CEO, Adam Witty, he’s incredibly adamant about the importance of direct response channels for education and nurturing through the funnel.
3. Create a Lead Magnet
A lead magnet is something we give away for free, in return for subscribing to our email list.
Forbes Books offers a free download for Adam Witty’s book, Authority Marketing.
Many authors will choose to offer a free chapter in their upcoming book, or even a free copy of an older book.
Regardless of what type of reader magnet you choose, it’s an effective way to increase your subscribers and generate organic traffic to your site.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.