4 Ways To Get More Clients If You’re a Local Business Owner Part 3
4 Ways To Get More Clients If You’re a Local Business Owner Part 3
1. Use free promotional tools.
Speaking of free promotional tools, it’s important to note that since you’ve committed to a limited goal and scope, there’s no need to inflate your overhead with gadgets.
In my experience, it’s best to use free promotional tools wherever possible. Only commit to paid tools if you know they will drastically improve existing operations or performance.
Here’s a list of marketing tools (some free, some paid) that may be useful.
2. Hire a freelancer to help you scale your content.
If you need help creating regular blogs or promotional content, consider hiring a freelancer rather than investing in a full-timer.
Try Upwork for a freelance blogger, videographer, or photographer. For larger projects, you could also consider hiring a marketing agency.
3. Track your site with analytics tools.
If you’ve never made a website and aren’t entirely comfortable with the technical elements, many free tools and services can help you get started.
For example, when you create your website, you can use Google Analytics or HubSpot Marketing Free (both free products) to easily track who’s looking at your site.
4. Write optimized blog posts.
Another critical factor in your search engine ranking is your site's blogs and other content.
The more often your desired keywords appear in your high-quality and helpful content, the more likely you will end up high on the relevant SERPs.
Blogging is also a great way to establish yourself as an authority on your topic, product, or service.
But don’t just write whatever you feel like. Instead, make sure you’re crafting your content with SEO in mind.
If you’re unsure how to start, I found these SEO tips for bloggers particularly helpful.
In addition, a WordPress plugin like Yoast can be a helpful tool to keep SEO front and center as you’re writing.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.