How to sell more copies of your E-Book Part 2?
How to sell more copies of your E-Book Part 2?
1. When promoting your book to the media, pitch story ideas, not your book.
Many authors make the mistake of merely telling the media that they've written a book, hoping for a book review or interview.
Think about the types of interviews you hear on the radio or see on television and the articles you've read in newspaper and magazines.
They are almost always centered on providing helpful information, and to a lesser degree, entertainment.
If your book is nonfiction, think about the specialized information that it offers, then make a tip sheet that lists the top 10 ideas from your book.
If your book is fiction, is there an interesting story behind why you wrote it?
What makes you an expert on the subject?
2. Always follow up.
After you send out your media kits, don't just wait for a response; following up with your recipients by phone is imperative.
It's much more difficult for someone to ignore you when you call them.
Plus, contacting them more than once shows that you have persistence and drive.
Don't become a pest while promoting your book, though.
If someone doesn't respond after three contact attempts, it's probably best to move on.
3. Create an "elevator pitch" about your book.
An "elevator pitch" is a brief, focused message aimed toward a particular person or group that summarizes why they should be interested in your book.
Your elevator pitch should be no longer than two or three sentences and should focus on your book's selling points—those qualities that make it unique and special.
Talk soon,
Aleksa
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