How to sell more copies of your E-Book Part 3?
How to sell more copies of your E-Book Part 3?
1. Email Marketing
Email marketing is another effective book marketing strategy because it involves building an email list of subscribers who are interested in your books.
I like email marketing in particular because it’s a great way to reach your readers directly – without having to go through social media.
Authors can use email marketing to promote new releases, share author interviews, and offer exclusive content to subscribers.
To build an email list you can use lead magnets such as free book chapters or exclusive content.
Sending regular newsletters to subscribers will keep them engaged and encourage them to purchase books and leave reviews when they’re done reading.
Be sure to put a newsletter sign-up on your home page!
Listen to our podcast episode on maximizing your success with a newsletter.
And while you’re there, listen to our episode on the importance of author education.
It’s a lot more interesting than it sounds!
2. Reach out to Book Groups
Book groups are made up of readers who meet regularly to discuss books.
They can be traditional book clubs, online clubs (like MeetUps!), and increasing in popularity are social media groups and pages for genre fans.
They are an excellent way for authors to connect with readers, gain exposure, and promote their books.
You can find book groups by searching online or reaching out to local libraries and bookstores.
Offering book club discussion guides and author Q&A opportunities on your website will also help make your book more appealing to book groups!
And while you’re feeling creative, be sure to read this post on planning and hosting author events in non-traditional venues.
They can be a lot more fun!
Plus here’s a piece we did on securing more author events across the board.
3. Participate in Events
Whether these are book signings, book fairs, or local small business events, they’re a great way to meet readers face to face and increase visibility for your book.
Yes, aim to do book events for yourself, but don’t underestimate how much you can get out of showing up to other events in your area as well.
Show up to events at libraries, trivia nights at pubs, community events and markets, etc.
People love meeting an author, so you can make a lot of headway with your local promotion simply by getting out there and introducing yourself (with a few business cards handy of course!).
Here’s a piece we did on promoting your book to libraries, especially if you’re self-published.
And definitely read up on how to market a book by leveraging local media. It’s an untapped resource too many authors forget about.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.