Blog

<h2>3 Tips To Improve Your Google Ads Part 3</h2>1. Use Geo-Targeting and LocalizationGeo-targeting and localization in Google Ads enhance ad relevance and optimize ad spending. This approach ensures users in your business's specific geographic areas see your ads.Geo-targeting allows you to select specific locations to display your ads, such as a city, region, or a radius around a place.Suppose you run an ice cream shop in San Francisco. Geo-targeting ensures that Google Ads shows your ads to users searching for ice cream shops within San Francisco. This targeting can increase the likelihood of store visits and prevent wasteful spending on ads in areas where you don’t operate.2. Use RetargetingRetargeting keeps track of people who visit your site and displays your ads to them as they visit other sites online. It can increase the likelihood of converting previous site visitors into customers.The repeated exposure keeps your brand at the forefront of their minds, increasing their chances of returning to complete a purchase.Suppose you have an outdoor gear store, and you use retargeting to target users who visited your website but did not purchase. While browsing other sites, users see ads from your store for the specific products they viewed. This can rekindle users' interest and encourage them to return and make a purchase.Some strategies you can use for retargeting in Google Ads include:- Create separate retargeting lists for different types of visitors (e.g., those who viewed a product vs. those who abandoned a cart)- Customize your ads based on the specific products or pages the visitor showed interest in. Personalized ads are more likely to capture attention and lead to conversions.- Limit the number of times your ads are shown to the same person to avoid ad fatigue. This limit can vary based on your target audience, industry, and ad content, but the general recommendation is three to five times daily per user.- Show ads that include the exact product the user was viewing on your site, making the ads more relevant and effective- Use retargeting in conjunction with other campaigns for a comprehensive marketing strategy. For example, target new visitors with one campaign and use retargeting for those who have already interacted with your site.- Regularly review your retargeting campaign performance and make adjustments as needed for continuous improvement3. Try Different Campaign TypesExperimenting with each Google Ads campaign type can provide unique targeting options, ad formats, and audience reach. Connect with different target market segments and determine the most effective strategies for your business.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

3 Tips To Improve Your Google Ads Part 3

<h2>3 Tips To Improve Your Google Ads Part 2</h2>1. Schedule Your AdsAd scheduling allows you to display your ads at the best times for your target audience.&nbsp;Show your ads when potential customers are most active and engaged, which can lead to higher ad effectiveness and better use of your advertising budget.Ad scheduling in Google Ads involves specifying certain days of the week and times of day when Google will display your ads.Let’s say you run a pizza delivery service.&nbsp;You notice most of your orders come in the evening, particularly on weekends when people are relaxing at home and less likely to cook.Use ad scheduling in Google Ads to display your pizza ads from 5 p.m. to 11 p.m. on Fridays, Saturdays, and Sundays.&nbsp;Scheduling puts your ads in front of potential customers precisely when they’re most likely to crave a pizza and want to order.You're also optimizing your ad spend by not showing ads when people are less interested in ordering food, like on weekday mornings.2. Use RetargetingRetargeting keeps track of people who visit your site and displays your ads to them as they visit other sites online.&nbsp;It can increase the likelihood of converting previous site visitors into customers.The repeated exposure keeps your brand at the forefront of their minds, increasing their chances of returning to complete a purchase.Suppose you have an outdoor gear store, and you use retargeting to target users who visited your website but did not purchase.&nbsp;While browsing other sites, users see ads from your store for the specific products they viewed.&nbsp;This can rekindle users' interest and encourage them to return and make a purchase.3. Perform A/B Testing for Ad EffectivenessA/B testing, or split testing, helps you determine the most effective elements of your ad campaigns.&nbsp;Gather data-driven insights to refine your strategies for improved performance by comparing two ad versions.The process of A/B testing looks like this:- 1. Begin by analyzing current campaign performance. Tools like Semrush, Google Analytics, and Google Search Console can provide valuable data.- 2. Focus on one variable at a time. This might include elements like ad headlines, images, or CTAs. For instance, test different headline lengths to see which gets more clicks.- 3. Clearly define your goals and what you want to learn from the test. For example, “What length of headlines will lead to higher engagement?”- 4. Determine your primary metric for success and set a test period. Running the test for at least one month allows the Google Ads algorithm to gather sufficient data and optimize bids.- 5. Set up your control (original version) and challenger (modified version) ads. Ensure only one element differs between them. Use Google Ads’ Experiments feature to run your A/B test, redirecting a portion of traffic to each version- 6. After the testing period, compare each version's performance. If the challenger outperforms the control, consider applying the successful element to other campaigns.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

3 Tips To Improve Your Google Ads Part 2

<h2>3 Tips To Improve Your Google Ads</h2>1. Choose the right keywords for your adsUndoubtedly, choosing good keywords has a direct relationship with the visibility and future success of your campaigns. In fact, Google Ads makes its Keyword Planner available to you.With this tool, you will be able to: find the most relevant words related to your products or services, obtain useful information about the frequency with which certain words are searched and how those searches change over time and, if that were not enough, calculate your advertising budget through bid estimates for each keyword.2. Create ads that make a difference &nbsp; If you want your investments in Google Ads to be successful, you must create ads that generate interest, attract and at the same time perfectly explain your value proposition.How can you get it? Putting yourself in the shoes of the user and what they expect to find in their searches and associate them with the solutions you offer with your brand to invite them to buy, fill out a form or the objective that you have previously set for yourself.It is important that you know the wide variety of formats and ratios that Google makes available to you.3. Permanently analyze and optimize your campaigns in Google Ads &nbsp; Once the publish button is pressed, it is very important that you analyze the results and make adjustments to improve the optimization of your campaigns.Control how the budget is being invested, evaluate which keywords are performing better, the ad groups with the best performance, the conversion rate ... and prepare to make decisions to fine-tune your ROI.In fact, Google Ads offers you the Performance Planner with which you can: access the forecasts of your campaigns, identify new opportunities by period and manage budgets for different accounts and campaigns.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

3 Tips To Improve Your Google Ads

<h2>The framework you need to have to sell more with your ads</h2>Spending money on ads can be scary.It’s the most efficient way to get a return on your investment and the easiest way to lose your money if you don’t do it properly.<h3>How do you do it properly</h3>Instead of just writing random things that comes to your mind, describing your product/service, or speaking about yourself, you need to focus on completely different things.In order to do to that, there’s a framework you can start using immediately.&nbsp;<h3>The right framework&nbsp;</h3>The framework you need to use is “How would I explain this to someone?”.Many business owners start immediately saying the pros of their product/service.&nbsp;You probably saw ads with texts/scrips like:✅X&nbsp;&nbsp;✅Y&nbsp; &nbsp;&nbsp;✅ZOr- A- B- CAnd something along those lines.Doing that immediately is like you coming to a coffee shop and a worker screaming at you “NO SUGAR, DOUBLE MEASURE-ONLY TODAY…”(if you see someone doing that, summon old Japanese samurais and let samurais finish them off, they deserve it)Unbecoming, we don’t want to do that.&nbsp;What you want to do is frame it like you’re actually talking with someone and explaining something.You ask the question to see if they actually have that problem.You tell them why solution 1 is bad, solution 2 is worse, and solution 3 is you.Then you can tell them 3 things about you, if you really want.&nbsp;And when you do, make them clear, concise, and with precise benefit.Imagine a chiropractor saying “You’re going to feel good.” or an accountant saying “You won’t pay taxes.”&nbsp;That’s not specific and it won’t make people desire those things.While making them, you just need to have that idea in your head and it’s going to be more than enough.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

The framework you need to have to sell more with your ads

<h2>Want to Be the Top Player in Your Industry? Here’s What You Need to Do.</h2>Imagine this:You’re chilling on the couch with the TV on, playing a video game. Suddenly, hunger kicks in, and you order a pizza. Once delivered, you switch to a movie while eating.Nothing magical about this scenario, but here’s my question:Which brands came to your mind when you read through?&nbsp;Think about it.It’s almost involuntary. Every element arouses a brand that sneaks in between your thoughts.In my case, it sounded something like :“…chilling on IKEA…LG on, playing FIFA …order DOMINO’S… to NETFLIX …”This is what we call “Top Of Mind Awareness”, and it’s every company’s wet dream.It’s Not Always About BrandingNetflix, Amazon, Google, and other conglomerates come to the top of your mind because they make so much money that they are willing to throw it all over the place just to be seen, remembered, and omnipresent.&nbsp;That’s branding. Sure, with great budgets comes great visibility, but does it mean you should burn your money to get similar results?What if you could achieve it, on a budget, slowly but surely?Your Brand Tattooed in BrainsIn the same way, a business doesn’t go from a local store to a multinational, top-of-mind awareness is built gradually, brick by brick. &nbsp;You gotta start somewhere, right? But where?&nbsp;Implement what is known as…A Call to Action - CTA -Whether you're doing paid advertising, email marketing, or direct mail… a call to action is a must when it comes to identifying your prospect’s interest in your offer.Not only does it tell you when someone is “waving at your business”, but it also plants the seed in their mind as it is a remedy to their ache.All of a sudden, you’re not just an ad, but rather an entity providing a solution.&nbsp;In simple terms, you make it easier for them to remember you, and you climb up levels in their awareness.Start telling people what to do.Be specific, be concise, and give clear instructions.You don’t want to get them confused, believe you don’t…Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-09">Book a Call Here.</a>

Want to Be the Top Player in Your Industry? Here’s What You Need to Do.

<h2>The Dreaded “Instant Prospect Ick.”</h2>I can drive hundreds of leads to your door. I can write the perfect ad for you. I can make the messaging on your website perfect. Devise a strategy that brings customers begging for your services… But if you confuse your client even once…Then you’re f****d.Literally ONE wrong message is enough to give your clients the “instant prospect ick.”To illustrate, let me tell you a story…Today I met one of our clients to round up the month and discuss the next steps. We brought them 22 leads in three weeks. Previously they were getting 1 or 2 leads a week. So that’s a 10-20x increase. And each new customer is worth a minimum of £200/month. That’s £4k+ of potential additional monthly revenue.So we should have been cracking open the champagne in a nice restaurant, celebrating right?WRONG… Why? One problem. They didn’t close even one sale!So I put on my detective hat… “how are you following up with these prospects?”“We email them.”“OK, do you call them?”“No.”“Ok, what do you email them?”“I use CHAT GPT.”🤦‍♂️🤦‍♂️🤦‍♂️The solution became obvious.&nbsp;A. Call your leads when they provide a phone number. It’s too great of an asset NOT to.&nbsp;B. Talk like a human in ALL communication.GPT doesn’t talk like a human. It spits out confusing drivel. And confusing drivel doesn’t sell.So let’s talk about what sells…&nbsp;Occam’s Razor: the simplest explanation is most likely the right one.In marketing, the simpler things are the better the results.When we get a client a ton of interest and they don’t sell, it’s typically down to one thing. Confusion. You’re probably confusing customers and don’t even know it… And it can creep in at any point in the advertising or sales process. People are terrible at following complicated instructions.&nbsp;Remember this:Confuse your prospects (even slightly) and they’ll swipe away faster than you can say “Would you like to make a booking?”.Imagine a man wearing a 3 piece suit, black shoes and a BROWN belt on a dating show. Instant ick. Instant swipe left. Instant no.&nbsp;Here’s what to do instead:Sell Your Services EasyThe one thing that matters at the end of the day is how many people buy your product.The goal of an ad can be one of a few things:- Get a response,&nbsp;- Get read,&nbsp;- Collect an email address&nbsp;- Set up a call.Every step must have one clear goal. Any more than that becomes confusing. It’s like asking somebody to do too many things. The whole goal is to make it easy to say yes.Now, in the example I gave you earlier where our client used CHAT GPT.It turns out they were sending a Lord Of The Rings sized text to their prospects. They were asking for way too much. Here’s what we spotted:- A long-winded 2 paragraph welcome message. - Mentioned two services instead of focusing on one. - Asked the prospect to respond by making a decision of the two.&nbsp; - Ended the email with two more bulky paragraphs full of drivel.&nbsp;Here’s how we turned around the messaging in their email to focus on one goal:-Subject line: Your Application To &gt;company name&lt;Hi Jackie,You’ve made a great decision in applying for &gt;service&lt; at &gt;company name&lt;.&nbsp;We will be in touch soon. In the meantime, we have availability for a trial day this Friday.Here’s what you need to know:INCLUDE THE PICK UP TIMINGS HERE Drop-off timings hereBy the way, you’re entitled to a trial day for £X. If your &gt;type of animal&lt; is a good fit we will then schedule a free follow-up consultation to discuss full onboarding.To book your trial day now click here.&gt;INCLUDE LINK TO DIRECT PAYMENT&lt;We will be in contact soon,&gt;owner name&lt;P.S. If you have any questions please reply to this email and we will get back to you shortly.–This is 3x shorter than the original. To write with this kind of clarity, you have to put yourself in your customer's shoes. Ask yourself:Am I saying too much?Am I asking too much of them?Is this confusing?Make it easy. People like easy.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call">Book a Call Here.</a>

Blog

3 Tips To Improve Your Google Ads Part 3

3 Tips To Improve Your Google Ads Part 2

3 Tips To Improve Your Google Ads

The framework you need to have to sell more with your ads

Want to Be the Top Player in Your Industry? Here’s What Y...

The Dreaded “Instant Prospect Ick.”