3 Tips To Improve Your Google Ads
3 Tips To Improve Your Google Ads
1. Choose the right keywords for your ads
Undoubtedly, choosing good keywords has a direct relationship with the visibility and future success of your campaigns. In fact, Google Ads makes its Keyword Planner available to you.
With this tool, you will be able to: find the most relevant words related to your products or services, obtain useful information about the frequency with which certain words are searched and how those searches change over time and, if that were not enough, calculate your advertising budget through bid estimates for each keyword.
2. Create ads that make a difference
If you want your investments in Google Ads to be successful, you must create ads that generate interest, attract and at the same time perfectly explain your value proposition.
How can you get it?
Putting yourself in the shoes of the user and what they expect to find in their searches and associate them with the solutions you offer with your brand to invite them to buy, fill out a form or the objective that you have previously set for yourself.
It is important that you know the wide variety of formats and ratios that Google makes available to you.
3. Permanently analyze and optimize your campaigns in Google Ads
Once the publish button is pressed, it is very important that you analyze the results and make adjustments to improve the optimization of your campaigns.
Control how the budget is being invested, evaluate which keywords are performing better, the ad groups with the best performance, the conversion rate ... and prepare to make decisions to fine-tune your ROI.
In fact, Google Ads offers you the Performance Planner with which you can: access the forecasts of your campaigns, identify new opportunities by period and manage budgets for different accounts and campaigns.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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