Want to Be the Top Player in Your Industry? Here’s What You Need to Do.
Want to Be the Top Player in Your Industry? Here’s What You Need to Do.
Imagine this:
You’re chilling on the couch with the TV on, playing a video game. Suddenly, hunger kicks in, and you order a pizza.
Once delivered, you switch to a movie while eating.
Nothing magical about this scenario, but here’s my question:
Which brands came to your mind when you read through?
Think about it.
It’s almost involuntary.
Every element arouses a brand that sneaks in between your thoughts.
In my case, it sounded something like :
“…chilling on IKEA…LG on, playing FIFA …order DOMINO’S… to NETFLIX …”
This is what we call “Top Of Mind Awareness”, and it’s every company’s wet dream.
It’s Not Always About Branding
Netflix, Amazon, Google, and other conglomerates come to the top of your mind because they make so much money that they are willing to throw it all over the place just to be seen, remembered, and omnipresent.
That’s branding.
Sure, with great budgets comes great visibility, but does it mean you should burn your money to get similar results?
What if you could achieve it, on a budget, slowly but surely?
Your Brand Tattooed in Brains
In the same way, a business doesn’t go from a local store to a multinational, top-of-mind awareness is built gradually, brick by brick.
You gotta start somewhere, right? But where?
Implement what is known as…
A Call to Action - CTA -
Whether you're doing paid advertising, email marketing, or direct mail… a call to action is a must when it comes to identifying your prospect’s interest in your offer.
Not only does it tell you when someone is “waving at your business”, but it also plants the seed in their mind as it is a remedy to their ache.
All of a sudden, you’re not just an ad, but rather an entity providing a solution.
In simple terms, you make it easier for them to remember you, and you climb up levels in their awareness.
Start telling people what to do.
Be specific, be concise, and give clear instructions.
You don’t want to get them confused, believe you don’t…
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.