The framework you need to have to sell more with your ads
The framework you need to have to sell more with your ads
Spending money on ads can be scary.
It’s the most efficient way to get a return on your investment and the easiest way to lose your money if you don’t do it properly.
How do you do it properly
Instead of just writing random things that comes to your mind, describing your product/service, or speaking about yourself, you need to focus on completely different things.
In order to do to that, there’s a framework you can start using immediately.
The right framework
The framework you need to use is “How would I explain this to someone?”.
Many business owners start immediately saying the pros of their product/service.
You probably saw ads with texts/scrips like:
✅X
✅Y
✅Z
Or
- A
- B
- C
And something along those lines.
Doing that immediately is like you coming to a coffee shop and a worker screaming at you “NO SUGAR, DOUBLE MEASURE-ONLY TODAY…”(if you see someone doing that, summon old Japanese samurais and let samurais finish them off, they deserve it)
Unbecoming, we don’t want to do that.
What you want to do is frame it like you’re actually talking with someone and explaining something.
You ask the question to see if they actually have that problem.
You tell them why solution 1 is bad, solution 2 is worse, and solution 3 is you.
Then you can tell them 3 things about you, if you really want.
And when you do, make them clear, concise, and with precise benefit.
Imagine a chiropractor saying “You’re going to feel good.” or an accountant saying “You won’t pay taxes.”
That’s not specific and it won’t make people desire those things.
While making them, you just need to have that idea in your head and it’s going to be more than enough.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.