3 Tips To Improve Your Google Ads Part 2
3 Tips To Improve Your Google Ads Part 2
1. Schedule Your Ads
Ad scheduling allows you to display your ads at the best times for your target audience.
Show your ads when potential customers are most active and engaged, which can lead to higher ad effectiveness and better use of your advertising budget.
Ad scheduling in Google Ads involves specifying certain days of the week and times of day when Google will display your ads.
Let’s say you run a pizza delivery service.
You notice most of your orders come in the evening, particularly on weekends when people are relaxing at home and less likely to cook.
Use ad scheduling in Google Ads to display your pizza ads from 5 p.m. to 11 p.m. on Fridays, Saturdays, and Sundays.
Scheduling puts your ads in front of potential customers precisely when they’re most likely to crave a pizza and want to order.
You're also optimizing your ad spend by not showing ads when people are less interested in ordering food, like on weekday mornings.
2. Use Retargeting
Retargeting keeps track of people who visit your site and displays your ads to them as they visit other sites online.
It can increase the likelihood of converting previous site visitors into customers.
The repeated exposure keeps your brand at the forefront of their minds, increasing their chances of returning to complete a purchase.
Suppose you have an outdoor gear store, and you use retargeting to target users who visited your website but did not purchase.
While browsing other sites, users see ads from your store for the specific products they viewed.
This can rekindle users' interest and encourage them to return and make a purchase.
3. Perform A/B Testing for Ad Effectiveness
A/B testing, or split testing, helps you determine the most effective elements of your ad campaigns.
Gather data-driven insights to refine your strategies for improved performance by comparing two ad versions.
The process of A/B testing looks like this:
- 1. Begin by analyzing current campaign performance. Tools like Semrush, Google Analytics, and Google Search Console can provide valuable data.
- 2. Focus on one variable at a time. This might include elements like ad headlines, images, or CTAs. For instance, test different headline lengths to see which gets more clicks.
- 3. Clearly define your goals and what you want to learn from the test. For example, “What length of headlines will lead to higher engagement?”
- 4. Determine your primary metric for success and set a test period. Running the test for at least one month allows the Google Ads algorithm to gather sufficient data and optimize bids.
- 5. Set up your control (original version) and challenger (modified version) ads. Ensure only one element differs between them.
Use Google Ads’ Experiments feature to run your A/B test, redirecting a portion of traffic to each version
- 6. After the testing period, compare each version's performance. If the challenger outperforms the control, consider applying the successful element to other campaigns.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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