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<h2>3 Tips For Making Content That Sells Part 3</h2>1. Using Strategic ToolsUsing the right tools can give you a big leg-up on the competition when it comes to content creation and analysis.&nbsp;SEO tools can help you see where your content is ranking and how you can make improvements.Visual tools like Canva or Vidyard can help even inexperienced content marketers make great images and videos.And reporting tools can help you understand how your content performs across platforms.2. Analyzing Results to Make ImprovementsReporting tools can do more than help you understand content performance — they also help you know what changes or improvements you can make to your content.&nbsp;Each content piece should start with a measurable goal like views or clicks so you can analyze over time and see the results.&nbsp;If you aren’t hitting your goals, take the time to reevaluate your strategy and make the necessary changes.3. Create a Content CalendarIt’s easy to let content get away from you.&nbsp;With all the formats to cover and the buyer personas you want to target, it can be hard to manage the process of content creation.&nbsp;A content calendar is a publishing schedule for content so you know what content to create, where you want to publish, and when it needs to go out.&nbsp;A content calendar can take away some of the stress of content creation and allow you to approach your content with a strategic plan in place, rather than struggling to think of what you should do next.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-10" target="_blank" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-10" rel="noopener">Book a Call Here.</a>

3 Tips For Making Content That Sells Part 3

<h2>3 Tips For Making Content That Sells Part 2</h2>1. Optimizing Content for SEOIn order for your content to be found organically, it’s important to optimize the content you create for Search Engine Optimization (SEO).&nbsp;This can include adding relevant keywords you want to rank for, formatting your content to be easy to read with bullet points and numbered lists, and back-end optimizations like:- Meta tags - Alt-text for images - Titling 2. Content DelegationWriting articles is not an easy job. And it gets harder when you have a lot of pieces to produce. If writing is not your cup of tea, you can trust in ghostwriters to help you accomplish your content goals.There are lots of benefits to delegating content you haven’t mastered yet, such as:- Reduced timelines. - Higher quality texts. - Less grammatical and orthographic mistakes. - More creative and specialized pieces. - You can also rely on a White Label SEO solution, if your problem is related to create big quantities of content for your clients.&nbsp;3. Promoting ContentIt’s not enough to just make content — you also have to work to make sure people see it!&nbsp;Promoting your content helps ensure that the hard work you put into making it has a payoff in viewers and visibility.&nbsp;Spreading content across different platforms is the best way to get a wide range of viewership.&nbsp;Newsletters, email blasts, paid social posts, and website pop-ups are all examples of ways to promote and distribute the content you create.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call">Book a Call Here.</a>

3 Tips For Making Content That Sells Part 2

<h2>3 Tips For Making Content That Sells</h2>1. Creating a Buyer PersonaA buyer persona is a semi-fictional representation of your brand’s target audience.&nbsp;Buyer personas have been used for years to help brands understand exactly who they are marketing towards and what formats are best received by those audiences.&nbsp;Many companies will have a few different buyer personas to capture the ranges of their audiences for different products and services.A buyer persona can include:- Name - Demographic details - Personal Interests - Behavioral Traits - Professional Goals - Pain Points - Buying Habits&nbsp; Once you have your buyer personas built, you will have a stronger understanding of the behaviors and interests that the majority of your target audience will have.&nbsp;This allows you to create content that will resonate with your real-life customers.2. Relying on the Buyer’s JourneyIn addition to buyer personas, another key tool to develop early on in your content creation strategy is a buyer’s journey.&nbsp;This is a map of the steps your buyers will take from the minute they realize a problem to making a purchase decision.&nbsp;During each step in the buyer’s journey, your buyer personas will have different goals that can be addressed with different pieces of content.&nbsp;For example, a person who first realizes they have a problem doesn’t want to be directed to your hard sales pitch video.&nbsp;Conversely, a customer who is close to making a final decision on your business shouldn’t be given a blog post that addresses a general issue in your industry.&nbsp;Understanding where your buyers are on their journey will ensure that the content you provide fits into their current needs and addresses the concerns that they have right as they have them.3. Choosing the Right FormatAs mentioned earlier, content can take on a wide variety of formats.&nbsp;Everything from product videos to eBooks to emails to web pages can fall under the broad category of “content”.&nbsp;Therefore, picking the right type of format for your content pieces is going to be important.&nbsp;Consider the end goal you have for each piece of content you create.&nbsp;Then match that goal to a format that will help emphasize that intention.&nbsp;If, for example, you want to highlight the design of a product, consider a visual format rather than a written one as you can more clearly communicate that information through video or photos.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call">Book a Call Here.</a>

3 Tips For Making Content That Sells

<h2>3 Tips For Your Newsletter Part 4</h2>1. Don’t OversellTypically, people sign up for a newsletter to gain value and insights that they can implement either at work or in their personal lives. Consumers are much better at reading between the lines and identifying whether you are trying to add value or push your product or services. So it’s important to strike a balance and ensure that you are providing them with high-quality information.&nbsp;2. Ask For Feedback And Feature ItDon’t make emails just a one-way communication tool. Ask for feedback and publish it in the newsletter, or include surveys and publish their results. By leveraging content from your readers, you help them become active participants in building the newsletter, so they are more likely to be engaged.&nbsp;3. Incorporate Outside ContentIt can be tempting to flood your newsletter with strictly company news, but no one wants to hear you bragging 24/7. Instead, take the counterintuitive approach and include content from sources outside of your company that would be useful to your client—maybe it matches their values or opines on the future of their industry. This shows you care about them, not just yourself.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-10" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-10">Book a Call Here.</a>

3 Tips For Your Newsletter Part 4

<h2>3 Tips For Your Newsletter Part 3</h2>1. Create Content Worth ReadingWrite content that is actually interesting and worth reading. Most newsletters look so vanilla that any competitor or third party could write such generic content. “Insert logo here” should mean more to the reader than simply an email template placeholder. Bad or boring content gives people an easy reason to unsubscribe. Writing compelling content is not an easy task, but makes it worth the time it takes to read.&nbsp;2. Curate Engaging ElementsI am a big fan of short-form video, GIFs and curated news. Short-form videos are easy to create (PlayPlay has a great solution) and engaging. Using GIFs is a good option because they require less effort to watch. Including curated news is too because who has time to read everything?&nbsp;3. Run Special EditionsThroughout the year, you can have a number of themed special editions, which tie into your industry.For instance, you can write about insudtry-related people, tips, tricks, hacks, or even shows.Of course, offering prizes to those who find all the references hidden in the text always brings out the competitive spirit too!&nbsp;Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-10" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-10">Book a Call Here.</a>

3 Tips For Your Newsletter Part 3

<h2>3 Tips For Your Newsletter Part 2</h2>1. Test For The Right FrequencyWeekly newsletters work for some companies and audiences, but once a month or quarterly will likely be a better cadence. You need to strike the right balance between familiarity and curiosity for your targets. If you send it too frequently, they won’t be curious; if your newsletters are spaced out too much, they won’t remember you.2. Write For Your Audience, Not For YouAs with any good piece of content, make sure you are writing your newsletter for your audience and not for you. Make it interesting and relevant for them, and you’ll increase the value in your relationship.&nbsp;3. Use Clever And Relevant HeadlinesThe only way that a newsletter (or any message) will have an audience is when it speaks to them. Your audience is more likely to open a newsletter if the subject line/headline is clever and relevant. Add the time needed to read that newsletter or article to show respect for your audience’s time.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-10" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-10">Book a Call Here.</a>