3 Tips For Making Content That Sells
3 Tips For Making Content That Sells
1. Creating a Buyer Persona
A buyer persona is a semi-fictional representation of your brand’s target audience.
Buyer personas have been used for years to help brands understand exactly who they are marketing towards and what formats are best received by those audiences.
Many companies will have a few different buyer personas to capture the ranges of their audiences for different products and services.
A buyer persona can include:
- Name
- Demographic details
- Personal Interests
- Behavioral Traits
- Professional Goals
- Pain Points
- Buying Habits
Once you have your buyer personas built, you will have a stronger understanding of the behaviors and interests that the majority of your target audience will have.
This allows you to create content that will resonate with your real-life customers.
2. Relying on the Buyer’s Journey
In addition to buyer personas, another key tool to develop early on in your content creation strategy is a buyer’s journey.
This is a map of the steps your buyers will take from the minute they realize a problem to making a purchase decision.
During each step in the buyer’s journey, your buyer personas will have different goals that can be addressed with different pieces of content.
For example, a person who first realizes they have a problem doesn’t want to be directed to your hard sales pitch video.
Conversely, a customer who is close to making a final decision on your business shouldn’t be given a blog post that addresses a general issue in your industry.
Understanding where your buyers are on their journey will ensure that the content you provide fits into their current needs and addresses the concerns that they have right as they have them.
3. Choosing the Right Format
As mentioned earlier, content can take on a wide variety of formats.
Everything from product videos to eBooks to emails to web pages can fall under the broad category of “content”.
Therefore, picking the right type of format for your content pieces is going to be important.
Consider the end goal you have for each piece of content you create.
Then match that goal to a format that will help emphasize that intention.
If, for example, you want to highlight the design of a product, consider a visual format rather than a written one as you can more clearly communicate that information through video or photos.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.