3 Tips For Your Newsletter Part 3
3 Tips For Your Newsletter Part 3
1. Create Content Worth Reading
Write content that is actually interesting and worth reading.
Most newsletters look so vanilla that any competitor or third party could write such generic content.
“Insert logo here” should mean more to the reader than simply an email template placeholder.
Bad or boring content gives people an easy reason to unsubscribe.
Writing compelling content is not an easy task, but makes it worth the time it takes to read.
2. Curate Engaging Elements
I am a big fan of short-form video, GIFs and curated news.
Short-form videos are easy to create (PlayPlay has a great solution) and engaging.
Using GIFs is a good option because they require less effort to watch.
Including curated news is too because who has time to read everything?
3. Run Special Editions
Throughout the year, you can have a number of themed special editions, which tie into your industry.
For instance, you can write about insudtry-related people, tips, tricks, hacks, or even shows.
Of course, offering prizes to those who find all the references hidden in the text always brings out the competitive spirit too!
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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