3 Tips For Your Newsletter Part 2
3 Tips For Your Newsletter Part 2
1. Test For The Right Frequency
Weekly newsletters work for some companies and audiences, but once a month or quarterly will likely be a better cadence.
You need to strike the right balance between familiarity and curiosity for your targets.
If you send it too frequently, they won’t be curious; if your newsletters are spaced out too much, they won’t remember you.
2. Write For Your Audience, Not For You
As with any good piece of content, make sure you are writing your newsletter for your audience and not for you.
Make it interesting and relevant for them, and you’ll increase the value in your relationship.
3. Use Clever And Relevant Headlines
The only way that a newsletter (or any message) will have an audience is when it speaks to them.
Your audience is more likely to open a newsletter if the subject line/headline is clever and relevant.
Add the time needed to read that newsletter or article to show respect for your audience’s time.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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