3 Tips For Making Content That Sells Part 3
3 Tips For Making Content That Sells Part 3
1. Using Strategic Tools
Using the right tools can give you a big leg-up on the competition when it comes to content creation and analysis.
SEO tools can help you see where your content is ranking and how you can make improvements.
Visual tools like Canva or Vidyard can help even inexperienced content marketers make great images and videos.
And reporting tools can help you understand how your content performs across platforms.
2. Analyzing Results to Make Improvements
Reporting tools can do more than help you understand content performance — they also help you know what changes or improvements you can make to your content.
Each content piece should start with a measurable goal like views or clicks so you can analyze over time and see the results.
If you aren’t hitting your goals, take the time to reevaluate your strategy and make the necessary changes.
3. Create a Content Calendar
It’s easy to let content get away from you.
With all the formats to cover and the buyer personas you want to target, it can be hard to manage the process of content creation.
A content calendar is a publishing schedule for content so you know what content to create, where you want to publish, and when it needs to go out.
A content calendar can take away some of the stress of content creation and allow you to approach your content with a strategic plan in place, rather than struggling to think of what you should do next.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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