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<h2>4 Tips To Improve Your Email Marketing And SELL More Part 2</h2>1. Use a variety of signup formsThe more signup forms you use, the more opportunities you have to collect new email contacts. Consider adding forms in the following spots:- At the end of each blog post - On your purchase confirmation page - On your site's "About" page - At the beginning of chatbot interactions - On your "Contact us" page2. Add a pop-up formThe jury's still out on whether pop-up forms are worth the annoyance or not, but the fact that so many major brands and companies still use them suggests that they're at least worth considering. If you're not sold on pop-ups but want to give them a try, use an app like Sumo to run an experiment. You can also use a service like Exit Monitor or HubSpot to track users' mouse movements and trigger a pop-up as they're getting ready to exit the page.3. Don't buy contactsStarting an email list from scratch can feel daunting at first, but resist the temptation to buy contact lists from third parties. Not only is this sometimes illegal, but it's also ineffective. People who didn't opt in and have never heard of you or your brand aren't going to open your emails anyway, so adding them to your database is a waste of time and money.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>

4 Tips To Improve Your Email Marketing And SELL More Part 2

<h2>4 Tips To Improve Your Email Marketing And SELL More</h2>1. Personalize your messagesAccording to research by Janrain and Blue Research, 96% of consumers report that they have received mistargeted information or promotions, such as:- Offers that show they don’t know the customer. - Mistakes about basic information about the customer. - Communicating inconsistent messages on different platforms. - And according to the same research, 68% of customers automatically delete emails that contain these types of mistakes and 54% unsubscribe.In contrast, personalization can bring about the following benefits:- Personalized subject lines can generate up to 50% higher open rates. - Personalized emails have a return on investment of 122%. - Birthday emails can generate 342% more revenue per email than regular promotions.2. Optimize for mobileA poor mobile experience makes 52% of users less likely to work with a company and 53% said that they would leave a site that doesn’t load within three seconds. Since 70% of emails are opened on a mobile device, and your CTAs all lead back to your site, mobile optimization is crucial.Here’s what mobile-optimized looks like:- All relevant text can be read from a single screen without having to pan over. - The email and landing page load quickly. - There are clear, tap-able buttons. - Font type, size, and color are easy on the eyes.3. Re-engage inactive subscribersWhile it’s important to be getting a steady stream of new customers, don’t forget about your existing ones! Oftentimes, you can reengage a dormant customer or reader with an enticing offer and the right email copy. Look back at your data to see what type of content they engaged with before, and send a new and improved version. Or just offer a discount!4. Use A/B testing to identify the perfect emailUse A/B tests to learn even more about your subscribers. Test subject lines, body copy, layout, CTA language or button color, images, and more. As with any A/B test, only change one thing at a time so you can draw clear conclusions.For example, if you’re promoting a free guide about driving traffic to your site, here are some subject line variations:- 10 Ways to Drive More Traffic to Your Site - Could You Be Missing Out on Website Traffic? 10 Easy Tips. - 10 Ways to Drive More Traffic to Your Site [Free Guide]This way you can see which words (like “download” or “guide”) resonate with your readers, or whether they engage more with a prevention-based or goal-based tone.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>

4 Tips To Improve Your Email Marketing And SELL More

<h2>3 Tips To Make Your TikTok Ads SELL Part 3 </h2>1. Don't neglect TikTok's Spark AdsWe know that UGC is one of the most powerful weapons in the social media advertising arsenal. But did you know TikTok makes it easier than ever to leverage this as part of your ad campaigns? With TikTok Spark ads, you can quickly and easily leverage authentic content either from your own TikTok account, or from creators—with their permission. Plus, all of the views acquired from your ads are attributed to the original post. Win-win.By using real, authentic content from other creators, Spark Ads help you build trust and credibility with your target audience—a key component in driving conversions. Plus, with Spark Ads' precise targeting options based on user behavior, interests, and demographics, your content is more likely to be shown to a relevant audience, increasing the likelihood of engagement and conversion.&nbsp;2. Run constant A/B testing to find what worksSocial advertising is a living, dynamic channel that requires constant attention. TikTok Ads are no different. If you want to drive positive ROI, you need to find the sweet spot with your ad creatives. This is where A/B testing comes in.&nbsp;Also known as split testing, A/B testing is a powerful technique to help you improve the performance of your ads. By comparing two similar but different versions of your ads, you can identify new top performers, gradually scaling the ROI of your account.&nbsp;TikTok Ads Manager supports built-in split testing for three areas: Targeting, Bidding &amp; Optimization, and Creative.3. Use TikTok Smart CreativeTikTok has brought out the bells and whistles with this one. Previously known as Automated Creative Optimization, TikTok Smart Creative is an advanced solution designed to enhance the performance and efficiency of advertisements on the platform.&nbsp;Smart Creative allows advertisers to automate the combination of creative assets, ensuring that ads remain engaging to their audiences over extended periods of time, while also optimizing for performance.&nbsp;By setting up Smart Creative on your ads, you can automatically create multiple variants to maximize the value and lifespan of your creatives. This helps you not only cut costs on creative production, but also drive ROI by identifying new high-performing creative combinations that you might not have considered previously.&nbsp;To turn on Smart Creative for your campaigns, head to Ads Manager, create a new campaign, navigate to Ad group &gt; Creative type, and toggle on Automated creative optimization.<a title="Book a Call Here." href="hat.openai.com/c/c54a2d48-7f33-4967-aae7-175bc6e1ee4a" target="_blank" rel="noopener" data-mce-href="hat.openai.com/c/c54a2d48-7f33-4967-aae7-175bc6e1ee4a">Book a Call Here.</a>

3 Tips To Make Your TikTok Ads SELL Part 3

<h2>3 Tips To Make Your TikTok Ads SELL Part 2 </h2>1. Create videos for full-screen vertical viewingTikTok’s feeds are all vertically oriented, and your videos should be too. TikTok users aren’t going to rotate their devices or find a magnifying glass to take in your visual masterpiece. And this bit of advice isn’t just for aesthetic purposes, either — vertical videos have 40.1% more impressions compared to videos shot using a square or horizontal aspect ratio.2. Always add captionsAdding captions to support visual and auditory messages allows users who can’t have their sound on to understand what you’re trying to convey. It also builds on the story you’re telling by adding facts and expanding the narrative and makes room for hashtags, user tags and pithy language that users can easily connect to.3. Set measurable performance goalsA strategic TikTok ad push starts with setting performance goals that are specific and measurable. You can find potential advertising objectives in your TikTok Ads Manager account, with goals like driving traffic to a specific URL, maximizing ad impressions or collecting leads.Beyond the platform’s built-in performance goals, remember to measure the performance of your creative assets. TikTok is a highly visual platform, so ensure you have the analytical capabilities to understand which videos, filters, or sounds are most appealing to your audience.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>

3 Tips To Make Your TikTok Ads SELL Part 2

<h2>3 Tips To Make Your TikTok Ads SELL</h2>1. Set Up Your TikTok Pixel and EventsJust like every other social channel, TikTok also has an events manager tool that allows you to track app events and activity on your website with a piece of code. The TikTok pixel has the ability to integrate with a variety of partners, namely Shopify and Google Tag Manager, for easy setup. TikTok also &nbsp;provides the option to manually install the pixel in the header of your website.Once the pixel’s base code is installed on your site, you’ll be prompted to set the event rules using either Standard Mode or Developer Mode. The method you choose is based on your business and conversion path – We’ve set up events both ways successfully! TikTok’s Standard Mode is most similar to Facebook’s Event Setup Tool (if you’re familiar with that).2. Build Custom Audiences and Create Lookalikes From ThemOnce you have your pixel installed, take a second to create custom audiences based on website, app activity and your customer lists. These typically take a day or so to populate. Once your custom audience reaches a minimum of 1,000 people, you can then &nbsp;create lookalike audiences.These lookalikes will come in handy when you’re creating target audiences for prospecting campaigns, and you’ll be able to exclude some of your custom audiences from ad groups to prevent waste and minimize audience overlap.3. Create Target Audiences that Aren’t Too SmallWe have tested A LOT on TikTok from completely broad targeting relying on the advanced algorithm to find qualified users to refined retargeting audiences leaning on our website data and or customer lists, and a takeaway that we have seen apply to most of our partners is that broader is better.&nbsp;Maybe not completely broad – But grouping together relevant interests, interactions with specific videos, creators and hashtags to make one, large audience has consistently generated the strongest and most efficient results for us. This even applies to retargeting campaigns – Pairing website visitors with video viewers with cart abandoners vs. isolating these in their own ad sets. Larger audiences (caveat: with relevant targeting) typically yield lower costs per results.Here are a few additional tips on audience targeting that we’ve learned the hard way on TikTok:- Ditch the age targeting. We know that most TikTok users are under the age of 35. If your target audience’s age range is above that, TikTok might not be the right channel for you anyway. Targeting by age can narrow your audience size without improving results. - Watch for ad fatigue. Smaller audiences mean that your frequency gets higher, faster. You’ll want to keep an eye on your results – if you see costs start to increase, try rotating in new creative first. TikTok recommends updating creative every 2-4 weeks and keeping 3-5 assets in each ad group. - Narrow your placements to TikTok only if you want to utilize Spark ads&nbsp; - TIkTok’s native ad format that allows you to leverage organic content to publish as an ad. Spark ads allow you to swap out creative more regularly based on popular trends and organic engagement.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>

3 Tips To Make Your TikTok Ads SELL

<h2>3 Tips For Making Content That Sells Part 4</h2>1. Write Attention-Grabbing HeadlinesWhile it’s nice to think that a book is never judged by its cover, the truth is that if a piece of content doesn’t have a catchy headline it might never get taken off the shelf, so to speak.&nbsp;Headlines are the first thing audiences will read in regards to your content, so taking the time to create interesting and engaging titles will help your content succeed in the long run.2. Repurpose and RecycleIf constantly creating new content seems like a difficult task, there’s good news.&nbsp;Repurposing and recycling content is a great way to get the most out of each piece of content you create.&nbsp;If a blog post is doing particularly well, adapt it into a corresponding podcast episode or social video.&nbsp;This way, you can always use your existing pool of content in new formats to further improve your high-ranking and well-received results.3. Making Content More InteractiveInteractive content is some of the highest-performing content you can create.&nbsp;Audiences like to engage in the content they receive and are more likely to share this content as well as remember it when the decision time arrives for making a purchase.&nbsp;Interactive content doesn’t have to be overly involved, although it certainly can be if you prefer.&nbsp;Types of interactive content can include quizzes, polls, infographics that require you to click and explore, calculators you can input individual information into, and mobile games or apps.Talk soon,Aleksa&nbsp;P.S. We help businesses get more clients through advertising and organizing marketing.If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.<a title="Book a Call Here." href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11" target="_blank" rel="noopener" data-mce-href="https://calendly.com/aleksadigitalmarketing/call?month=2024-11">Book a Call Here.</a>