4 Tips To Improve Your Email Marketing And SELL More Part 2
4 Tips To Improve Your Email Marketing And SELL More Part 2
1. Use a variety of signup forms
The more signup forms you use, the more opportunities you have to collect new email contacts. Consider adding forms in the following spots:
- At the end of each blog post
- On your purchase confirmation page
- On your site's "About" page
- At the beginning of chatbot interactions
- On your "Contact us" page
2. Add a pop-up form
The jury's still out on whether pop-up forms are worth the annoyance or not, but the fact that so many major brands and companies still use them suggests that they're at least worth considering.
If you're not sold on pop-ups but want to give them a try, use an app like Sumo to run an experiment.
You can also use a service like Exit Monitor or HubSpot to track users' mouse movements and trigger a pop-up as they're getting ready to exit the page.
3. Don't buy contacts
Starting an email list from scratch can feel daunting at first, but resist the temptation to buy contact lists from third parties.
Not only is this sometimes illegal, but it's also ineffective.
People who didn't opt in and have never heard of you or your brand aren't going to open your emails anyway, so adding them to your database is a waste of time and money.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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